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BLINGE blog1 .pdf

Original filename: BLINGE-blog1.pdf
Title: blog1

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What is BLINGE?

Founded in July 2015, BLINGE is a clothing rental website that allows its
customers to access Branded and designer clothes without actually having to
purchase them. Founded by Pooja Dubey, Shikhar Khanna and Shashwat
Gopal, it aims to solve the age old problem of girls/women of not having
anything to wear for particular occasions even after having overflowing
Women who can afford designer clothes tend to spend a fortune on them and
end up wearing them just once o twice and the ones who aren't able to afford
them end up settling for cheap alternatives or simply not the right outfit for the
right occasion. BLINGE aspires to be the middle ground for women from all
economic brackets.
Within a couple of months of its launch, BLINGE has found a niche' market for
itself. Currently serving in Mumbai, with it 4X expansion plan in the next 6

months, it plans to expand itself to Delhi, Bangalore, Pune, Chandigarh and
Housing many high end western wear brands such as Zara, DKNY, Mango,
Bebe and Ted Baker as well as a number of Ethnic outfits by Designers such as
Kimz Neha Mehta Couture, Amisha and Priyal, Neema Nath Tantra by Ratna
Jain, Shilpa Raina Wahal, Aparajita Mamgain, Raienaa Bhatia and IGT by
Isha Gupta, BLINGE has something for every occasion. Whether its a Sunday
brunch or your best friend's wedding, the perfect set of formals for your office
meeting or a Saturday night party attire, BLINGE has not just clothing but also
bags and accessories. It's a single stop for all your fashion equirements.
Providing their services through their official website( http://www.blinge.in/ )
and their android app ( https://play.google.com/store/apps/details?
id=in.blinge.www&hl=en ), they shall soon be launching their app for ios

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