Tourism Workshop 2016 Agenda 20160118 .pdf

Workshop Agenda
SESSION 1 | TOURISM WORKSHOP

8.30a

Registration & coffee

11.40a

Promoting Your Product in a Rapidly Changing
Environment

9.00a

Welcome, housekeeping, workshop
overview & expectations

12.30p

Networking lunch

9.15a

Introduction & ice breaker

SESSION 2 | PUBLIC CONSULTATION - DRAFT REGIONAL
SIGNAGE STRATEGY

9.30a

Creating memorable products &
experiences

1.15p

Opening & introduction

10.30a

Morning tea & networking

1.30p

Presentation of the Draft Pilbara Regional
Signage Strategy

10.50a

Why Pay Commission?

2.30p

Roundtable discussion & feedback

11.15a

Setting a Profitable Price

4.30p

Closing

The workshop covers four main areas:

Memorable Products and Experiences
Outlining the eight aspects of an experience
that help to create a unique and memorable
product or experience.

Why Pay Commission?
Tourism has a very different distribution system
to any other industry. This session outlines how
tourism distribution works and why paying others
to promote your product can make sense.

Setting a Profitable Price

Promoting your product

Creating a price that satisfies the customer,

The promotional landscape for tourism has

the distributor and the proprietor can be a

changed beyond all recognition. This session will

challenge. This session outlines what to

outline some of the most popular online

consider when developing prices for tourism

promotional tools and give you hints and tips on

products and experiences.

how to make them work for you.

About The Presenter
Claire Savage & Savagely Creative
Claire Savage is the Founder and Managing Director of Savagely Creative
and will be delivering this workshop. Claire has tertiary qualifications in
Business, Tourism, Marketing and Corporate Governance. Claire has a
focus on helping clients to create memorable experiences for visitors that
that create raving fans and rave reviews.
Claire Savage has over 23 years experience in tourism project management



in the UK and Australia. Much of Claire’s experience has been within






a government context where she has undertaken a range of projects linked to economic development, tourism
policy and planning, tourism infrastructure development, heritage interpretation and nature based tourism.
Claire managed tourism and recreation for the Department of Environment and Heritage in South Australia for four
years during which time she was responsible for a significant infrastructure development program and working
with the industry and parks staff to develop memorable experiences.




Public Consultation - Draft Signage Strategy
The Regional Signage Strategy, which will include an appraisal of physical signage infrastructure, will set a clear
vision going forward about how best to work together in the region to achieve common tourism objectives and
strategic intent. As part of the development for the strategy, the consultancy company Wayfound will conduct a
signage workshop to deliver their draft report and gather feedback before the final report is due in mid-February.
The workshop is an important tool for establishing collaborative intent in signage and tourism development in the
Pilbara.

Sponsors