exploring overview (PDF)




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Title: PowerPoint Presentation
Author: Catalina Tapia

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EXPLORING OVERVIEW

OUR GOAL IS TO CREATE

IRRESISTIBLE
CONNECTIONS
Building our Clients’ Businesses,
Brands, and Reputations
|

By Giving Our
Heads A Break
From

THE
DATA
|

And Instead, Taking Some Time Understanding

THE REAL LIVES OF REAL PEOPLE
In the REAL World

|

A GUIDE TO ACTION
Based on the needs, desires, and passions of

REAL PEOPLE IN THE REAL WORLD

|

eXploring is Based on the Principle...If You Want to

UNDERSTAND
How a Lion Hunts...Don’t Go To the Zoo

GO TO THE JUNGLE

|

Understanding Comes When We Empty Our
Heads Of What We Think We Know

5% WE KNOW
15% WE KNOW WE DON’T KNOW
80 % WE DON’T KNOW WE DON’T KNOW
|

We’ve babysat for busy moms in the United States, washed hair for a
shampoo brand in Japan, worked the counter at a retail outlet in New
York, done laundry for families in London, renovated homes in Canada,
cooked chapatis in Delhi for a packaged goods company, changed motor
oil in China, pole danced with seniors in America, made ice cream in
Mexico, gone under the veil in Saudi Arabia for a skin care brand,

AROUND THE WORLD WE HAVE
visited aids orphanages in Nairobi, worked the fields in China, gone
clubbing in Berlin for a telco, sold shoes in New Jersey, had our scalps
analyzed in Tokyo, hung out with the Russian elite for a luxury brand,
joined the Singapore Navy, went on trek in Australia, took some seniors
out for dinner in Prague, concierge at a 5-star hotel in Hong Kong, took
spinning classes in Chicago, planned a wedding in Malaysia, hung out
with teens in Toronto, driven the hills in Thailand, took sick kids to the
zoo in Nashville, helped a dad do his Christmas shopping in Miami and
so much more …
|

Instead of using interview guides and questionnaires

eXplorers leap in and get
involved
make friends, join conversations
and seek out experiences that get
to the heart of what matters most.
|






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