Social Media Guideline .pdf

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Social Media Marketing
Create Social Media Accounts


Task Force BPO, LLC will create all social media accounts on behalf of Your
Company if they don’t already have accounts

Ongoing Management of All Social Media Accounts


Social Media Engagement: Task Force BPO, LLC Social Media Expert will engage
with users on behalf of Your Company through social media platforms, responding to
questions and comments, managing and moderating user submitted content, and
referring to the Your Company point of contact when information or responses are
needed.



Posting Content: Task Force BPO, LLC Social Media Expert will manage the
posting of content and will communicate with the Your Company point of contact on a
regular basis. Task Force BPO, LLC Social Media Expert and Your Company point of
contact will agree on type of content to be shared on a weekly basis and Task Force
BPO, LLC Social Media Expert will do all necessary work of formatting for the web
(Images Optimized or Added, Description optimized for posting channel, link building)
and posting to appropriate channels. The Your Company assigned point of contact
will be regularly encouraged to submit new, engaging content such as photos/videos
taken at Your Company offices and/or company events, customer testimonials,
original blog posts, and articles and information by third party sources that may be
interesting and/or informative to Your Company customers. The Task Force BPO,
LLC Social Media Expert will be responsible to encourage the Your Company point of
contact to provide these materials and to help develop these materials.



Content Generation: Posts will be developed every week by Task Force BPO, LLC
Social Media Expert and posted on behalf of Your Company to all appropriate
channels. This serves as baseline content in the event that Your Company is not
contributing sufficient content on a weekly basis:
o
o
o
o

Facebook: Minimum 4 posts per week.
Twitter: Minimum 4 posts per week.
Google+: Minimum 4 posts per week.
YouTube: Minimum 1 video per month.

Taskforce BPO
810 Henley St, Knoxville, TN 37902, United States
+1 281-979-8657

vasil@taskforcebpo.com





Blog: Task Force BPO, LLC Social Media Expert will create and manage a blog on
behalf of Your Company. The blog will serve as the hub for all social media activity.
Content will first be posted to the blog then either a link to the blog content posted to
social media channels or content duplicated on social media according to the
structure below:
o

Articles: Any linked articles will have an executive summary before the link to
the article.

o

Photos: Blog posts will be created and content duplicated but not linked on
social

o

Videos: Videos should be uploaded to YouTube and the YouTube video
embedded

o

Specials, Events, Other: A blog post will be created to serve as the hub and
then be posted across appropriate social media channels media along with a
description on the blog.

o

YouTube video will be linked to on all Social Media Platforms except
Facebook, where the video will be uploaded as a Facebook Video and a link
to the YouTube video included in the description.

o

Source of information, videos and photos if included will be handled according
to the above scheme. The blog post will contain details about the event,
special, etc and then a brief description will be posted across social media
channels with a link to the blog post for more information.

Reporting: A monthly report of social and business listing platform engagement will
be generated by Task Force BPO, LLC Social Media Expert and made available to
the Your Company point of contact along with recommendations to engage more
users. Any new reviews detected will be reported immediately to the Your Company
point of contact. (Reviews will be checked on a monthly basis and all new reviews
will be included in the monthly report.)

SEO (Search Engine Optimization) Services
Indexable Content


Task Force BPO, LLC SEO Expert will make sure that the most important Your
Company content is in HTML text format, in order to perform better in search engine
listings. Task Force BPO, LLC SEO Expert will use all necessary methods available
such as:
Taskforce BPO
810 Henley St, Knoxville, TN 37902, United States
+1 281-979-8657

vasil@taskforcebpo.com

o

o
o
o

Provide alt text for images. Assign images in gif, jpg, or png format “alt
attributes” in HTML to give search engines a text description of the visual
content
Supplement search boxes with navigation and crawlable links
Supplement Flash or Java plug-ins with text on page
Provide a transcript for video and audio content if the words and phrases
used are meant to be indexed by search engines

Crawlable Link Structures


Task Force BPO, LLC SEO expert will ensure that Your Company has crawlable link
structure (This lets the crawlers browse the pathways of a websites and is vital to
them finding all of the pages on the Your Company website).

Keyword Usage and Targeting


BPO, LLC SEO Expert will use SEO best practices such as using proper Keyword
Domination, On-Page Optimization, Title Tags, Meta Tags and proper URL
Structures

Lead Generation and Email Marketing Services
Lead generation via LinkedIn


Task Force BPO, LLC Social Media Expert will manage individual Your Company
Sales Associates’ LinkedIn accounts and on their behalf will be performing the
following tasks via LinkedIn:
o
o
o

Create target market to sell services to (Your Company to provide these
details on company size, location, seniority level, etc.)
Based on the above target market, Task Force BPO, LLC Social Media
Expert will create target lists and connect with appropriate customers
Task Force BPO, LLC Social Media Expert will follow up all successful
connections with a greeting message and Your Company sales pitch




Task Force BPO, LLC Social Media Expert will manage this portion of
the sales process and will follow up with the client until they reach a
predetermined point in the sales process. At this point, the Task Force
BPO, LLC Social Media Expert will engage the Your Company Sales
Associate to take over the sales process

Task Force BPO, LLC Social Media Expert will create and manage daily, weekly
and/or monthly email marketing campaigns for the Your Company Sales Associate
Taskforce BPO
810 Henley St, Knoxville, TN 37902, United States
+1 281-979-8657

vasil@taskforcebpo.com


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