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CreditUnion universal Flat 12.pdf


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WHY TRIGGERS?
Because a trigger sparks action and
urges people to “act now!”

Acquisition

Retention

Tri-Bureau Credit Platform

Are your new member acquisition and

Are your retention efforts failing to increase

DME has partnered with the only tri-bureau prescreen credit data solution in the industry. Our

growth programs falling short of your

product penetration and the number of

partnership allows us to integrate multi-sourced data with information from all three major credit

stated goals?

accounts per member?

bureaus and use that data in a trigger-based marketing program. This means you no longer have
to resort to lowering underwriting criteria to achieve scale in your marketing campaigns. Our

Our Credit Union Trigger program uses complex data modeling to create relevant messaging

Trigger program will boost your credit union marketing strategies with the following important

that produces results. Triggers identifies those most likely to be in immediate need of your

benefits:

financial services and gives you the opportunity to talk with them before your competition does.
Detailed data should drive every message you send. Triggers goes far beyond demographic

Generate incremental

Use data-driven insights to

Improve risk assessment by

and geographic information. Using multiple data sources, we append up to 50 different

customer acquisition and

improve your credit union

evaluating demographic and

psychographic and behavioral attributes to each prospect to create an identifiable, and

retention opportunities by

marketing strategies by

psychographic criteria across

marketable, persona. Triggers then uses these various personas to create highly-targeted,

expanding the universe of

maximizing your onboarding,

the multiple credit bureaus.

relevant messaging via multiple communication channels. These include direct mail, email and

qualified prospects by up to

cross-selling and retention

75%.

opportunities.

telemarketing. Each and every individual will feel their communication was written specifically to
him or her.