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DataModeling .pdf


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D M E : D ATA M O D E L I N G

Delivers
How in depth is your
data modeling process?
DME enhances your member and prospect
data modeling to create highly-personalized
and emotionally engaging marketing
communications. We append demographic and
psychographic data to your marketing lists to
determine the temperament type and messaging
style for each individual.

Which Temperament Are You?
EXTROVERTED

INTROVERTED

Aggressive

Analytical

Expressive

Passive

E

A N CE

A N CE
D

NH

DV

D

A

BASE

Emotionally Engaging
Targeted Messaging

Our most advanced program

Focused Messaging

If your data contains residential

using up to 50 of our unique

information, DME appends

characteristics. Gathering this data

DME takes your prospect and

additional demographic and

creates a comprehensive profile

member data and creates a seg-

psychographic information best

and divides each individual directly

mentation strategy around available

suited for your goals. Your data is

into the appropriate temperament

data. The copy and visuals of each

then divided into either extrovert

type. From there, marketing

communication are dependent

or introvert temperaments to

messages are drafted that are

on commonalities making for a

create a well-rounded and

highly-personal and compelling

simple, yet effective campaign.

detailed marketing campaign.

to achieve the highest ROI.

takes your list and appends data

Visit Us

Call Us

Email Us

www.DMEdelivers.com

877-720-0082

info@DMEdelivers.com

TEMPERAMENT PROFILE: ALLAN

AD

Determined and Decisive

A

V

Determined, demanding, domineering, controlling, practical, self-reliant, decisive and insensitive.

E

N

FI

AGGRESSIVE:

G R E S SIV

LE

AG

CE

R
D D AT A P

O

Using your current data and DME’s modeling services, here’s
what we learn about Allan:
Age: 60
Home Life: Married, but without children
Education: MBA
Occupation: CPA for an accounting firm
Interests: Watching and playing sports
Hobbies: Surfing, biking and watching football

MARKETING STRATEGY
We design
communications to appeal
to Allan’s temperament
using copy and images
that speak to his
personality.
Aggressive temperaments,
such as Allan, respond
to bottom-line value,
enforcing knowledge and
active images.

Example of a HELOC
Allan, it’s a good time to take
advantage of our historically low interest
rates and put

A home equity line of
credit could

EPIC

make
an

PRSRT STD
U.S. POSTAGE
PAID
MAILEDFROMZIP CODE32114
PermitNo. 375

ct
Reconne

appeals to the aggressive

Reinvig

1-800-987-6543

orate

Allan Davidson
2441 Bellevue Ave.
Daytona Beach, FL 32114

*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean in ultricies urna, fringilla tincidunt
nunc. Curabitur sit amet facilisis erat, quis eleifend nulla. Morbi nec fermentum libero, vel consequat
tortor. Aliquam blandit congue ornare. Ut non sollicitudin lectus. Donec magna tortor, laoreet quis
tincidunt sed, feugiat quis mauris. Praesent id tellus tempus, mollis mi sit amet, ornare ex. Aliquam
erat volutpat. Quisque sit amet risus odio.

VACATION

TIME

Ride On,
Allan.
Delivers

designed for aggressive
temperaments. This

50 Academy Street
Miami, FL 33125

summer
vacation!

promotion postcard

personality with actionoriented copy writing and
a bold, youthful vigor in
the imagery chosen.

TEMPERAMENT PROFILE: ANGELA

A

A

V

Critical, detailed, thoughtful, pessimistic, organized, shy and introspective.

L

N

FI

AD

Determined and Decisive

LY T I C A

LE

ANALYTICAL:

NA

CE

R
D D AT A P

O

Meet Angela. Using your current data and DME’s modeling
services, here’s what we learn:
Age: 51
Home Life: Divorced with older children
Education: Bachelors
Occupation: Elementary Teacher
Interests: Learning new things
Hobbies: Reading non-fiction books and cooking

MARKETING STRATEGY
We design
communications to appeal
to Angela’s temperament
using copy and images
that speak to her
personality.
Analytical temperaments,
such as Angela, respond to
details, low-pressure copy
and “how” questions.

Example of a HELOC
Angela, consider accessing the equity to fund the perfect summer getaway. The equity
in your home belongs to you. Our home equity line of credit (HELOC) gives you immediate
access to the equity in your home. Instead of bothering with a traditional loan, use money
you already have. Convert equity into cash.

Activate your line of credit today,
and get easy access to your funds—
to use when and as you wish.
With our current low interest rates,

PRSRT STD
U.S. POSTAGE
PAID
MAILEDFROMZIP CODE32114
PermitNo. 375

promotion postcard
designed for analytical
temperaments. This
appeals to the analytical
personality with precise

50 Academy Street
Miami, FL 33125

copy writing, a sense
of practicality and a

timing could not be better.

purposeful approach to

Angela, adventure is calling.

colors and images.

Pick up the phone or visit you closest
TRUST Credit Union today!

1-800-987-6543

Angela Jenkins
2441 Bellevue Ave.
Daytona Beach, FL 32114

*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean in ultricies urna, fringilla tincidunt
nunc. Curabitur sit amet facilisis erat, quis eleifend nulla. Morbi nec fermentum libero, vel consequat
tortor. Aliquam blandit congue ornare. Ut non sollicitudin lectus. Donec magna tortor, laoreet quis
tincidunt sed, feugiat quis mauris. Praesent id tellus tempus, mollis mi sit amet, ornare ex. Aliquam
erat volutpat. Quisque sit amet risus odio.

GENTLE

breezes

inviting

waters

Beautiful

memories!

ANGELA, WHAT’S HOLDING YOU BACK?

Delivers

TEMPERAMENT PROFILE: EMMA

EX

A

V

Enthusiastic, sociable, impulsive, emotional, optimistic, persuasive and unorganized.

N

FI

AD

Enthusiastic and Emotional

LE

EXPRESSIVE:

P R E S SI V E

CE

R
D D AT A P

O

Meet Emma. Using your current data and DME’s modeling
services, here’s what we learn:
Age: 28
Home Life: Single
Education: Bachelors
Occupation: Marketing Manager
Interests: Learning about different cultures
Hobbies: Traveling, dancing and parties

MARKETING STRATEGY
We design
communications to appeal
to Emma’s temperament
using copy and images
that speak to her
personality.

Example of a HELOC
A home equity line of credit (HELOC) gives you

immediate access to a tide pool of cash!

PRSRT STD
U.S. POSTAGE
PAID
MAILEDFROMZIP CODE32114
PermitNo. 375

Emma, activate your line of credit
today, and get easy access to your
funds to use when (and how) you
wish. Our low interest rates will
not last long!

appeals to the expressive
50 Academy Street
Miami, FL 33125

personality with
emotionally-oriented
copy writing and a playful,
youthful vigor in the
imagery.

Visit your closest TRUST Credit Union today,
or call your personal TCU representative at

1-800-987-6543

Emma Sunya
2441 Bellevue Ave.
Daytona Beach, FL 32114

Come On In!

*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean in ultricies urna, fringilla tincidunt
nunc. Curabitur sit amet facilisis erat, quis eleifend nulla. Morbi nec fermentum libero, vel consequat
tortor. Aliquam blandit congue ornare. Ut non sollicitudin lectus. Donec magna tortor, laoreet quis
tincidunt sed, feugiat quis mauris. Praesent id tellus tempus, mollis mi sit amet, ornare ex. Aliquam
erat volutpat. Quisque sit amet risus odio.

The water’s
awesome, Emma!
Delivers

designed for expressive
temperaments. This

Expressive temperaments,
such as Emma, respond
to big picture messaging,
value propositions and
upbeat images.

promotion postcard

T E M P E R A M E N T P R O F I L E : PA S Q U A L

SI
PA S V E

A

V

Accommodating, harmonious, indecisive, patient, polite, uninvolved, friendly and sympathetic.

N

FI

AD

Harmonious and Sympathetic

LE

PASSIVE:

CE

R
D D AT A P

O

Meet Pasqual. Using your current data and DME’s modeling
services, here’s what we learn:
Age: 36
Home Life: Married with children
Education: Ph.D.
Occupation: Psychologist
Interests: Music appreciation
Hobbies: Painting, going to movies, listening to music

MARKETING STRATEGY
We design
communications to appeal
to Pasqual’s temperament
using copy and images
that speak to his
personality.
Passive temperaments,
such as Pasqual, respond
to deliberate tones,
concerns and images
portraying harmony.

Example of a HELOC
PRSRT STD
U.S. POSTAGE
PAID
MAILEDFROMZIP CODE32114
PermitNo. 375

Pasqual, our interest rates are the
lowest in years. Now is the perfect
time to reward yourself,

promotion postcard
designed for passive
temperaments. This

and your family.

appeals to the passive

50 Academy Street
You have worked hard to build equity in your home,
Miami, FL 33125
and you should be rewarded.
Nothing says “I work hard for my family” like
an extended family vacation.
A home equity line of credit (HELOC) gives you access to the equity in

personality with a softer
approach to copy, a sense
of sentiment and a soft,
warmth in the colors and
imagery.

For more information, visit you closest TRUST Credit
Union today. Your personal TCU representative can
also be reached anytime at

1-800-987-6543

*Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean in ultricies urna, fringilla tincidunt
nunc. Curabitur sit amet facilisis erat, quis eleifend nulla. Morbi nec fermentum libero, vel consequat
tortor. Aliquam blandit congue ornare. Ut non sollicitudin lectus. Donec magna tortor, laoreet quis
tincidunt sed, feugiat quis mauris. Praesent id tellus tempus, mollis mi sit amet, ornare ex. Aliquam
erat volutpat. Quisque sit amet risus odio.

Pasqual Diaz
2441 Bellevue Ave.
Daytona Beach, FL 32114

YourDream

Vacation

a w a i t s,

Pasqual.

Delivers


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