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URC 2015 StratComm Solid Foundation .pdf


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Undergraduate Research Conference 2016
Submission Form
Please use this form to submit student entries to the Undergraduate Research
Conference. Copy and paste the student abstract followed by the faculty letter of
recommendation on page 2 below. Please save file as a Word document and title it
Name of student_Name of College. For example JuneParker_CollegeofFineArts.

Project Title: PR Plan for The Solid Foundation of Nacogdoches
Semester and Course of Project Completion: Fall 2015

Author/Student Information (list all authors up to five):
Author/Student #1
Name: Amber Juarez
ID#20008255
Major: Mass Media
Email:ambermims1994@gmail.com (personal) juarezac1@jacks.sfasu.edu (school
email)
Classification: Senior
Mailing address: 823 Evelyn Street, Nacogdoches, Texas, 75964
Author/Student #2
Name: Meagan Beckwith
ID#: 20064036
Major: Mass Media
Email: Meagan.beckwith@yahoo.com
Classification: Senior
Mailing address (Street City, State, Zip Code): 1602 Cardinal St apt 223 Nac, 75961

Author/Student #3
Name: James Hardcastle
ID#: 20122176
Major: Mass media
Email : hardcastle.jd@gmail.com
Classification: Senior
Mailing address (Street City, State, Zip Code): NOT AVAILABLE

Author/Student #4
Name: Meagan Sellers
ID#
Major: Mass Media
Email:
Classification: Graduated in Dec. 2015
Mailing address (Street City, State, Zip Code):

Author/Student #5
Name: Jovita Ndong
ID#
Major: Mass Media
Email:
Classification: Graduated in Dec. 2015
Mailing address (Street City, State, Zip Code):

Faculty Sponsor’s Name: T. Phillip Madison
Faculty Sponsor’s Home Department: Mass Communication
Faculty Sponsor’s Email Address: madisontp@sfasu.edu

Please insert the student-authored abstract first, followed by faculty letter of
recommendation below.
The goal of this public relations campaign is to increase donor base, increase number
of students enrolled in Solid Foundation Association, increase the number of volunteers,
and overall raise awareness of Solid Foundation Association.
Through research conducted, we have concluded that the publics most important
to Solid Foundation do not understand or know about the program of the association and
its impact in the community and the lives of the children enrolled in the program. Our
campaign will focus on solving all of these issues within the association to ensure a higher
awareness among Solid Foundation Association publics and improve communication
channels as well.
This campaign will serve to increase communication between Solid Foundation and its
publics via social media sites like Facebook, Twitter and Instagram. This will not only
attract a younger public who could turn into volunteers, it will keep donors updated on
Solid Foundation events and allow the association to build a relationships with its publics.
Because we have multiple targeted publics -- donors, volunteers and students- we
created our strategies based on the different publics.

 

Final PR Plan for
The Solid Foundation Association
of Nacogdoches

Presented and put together by:
M. Sellers – J. Ndong – A. Juarez
M. Beckwith – J. Hardcastle
 
 

1

Table of Contents
Our Team......................................................................3
About JJAMM Media Inc............................................4
Executive Summary..................................................5-6
Statement of PR Problems...........................................7
Background.............................................................8-10
Situation Analysis..................................................11-13
Research................................................................14-23
The Publics...........................................................24-26
Goals and Objectives.................................................27
Messages and Themes................................................27
Strategies/Tactics..................................................28-30
Timeline................................................................31-34
Budget...................................................................34-35
Evaluation..................................................................36
Stewardship...............................................................36
Reflections.................................................................37
References.................................................................38
Appendices...........................................................39-93

2

Our Team

James Hardcastle

Jovita Ndong

Amber Juarez

Meagan Beckwith

3

Megan Sellers

About
JJAMM Media Inc.
JJAMM/ jam
n.

1. JJAMM is a PR firm focused on the growth and branding of our clients. Our mission
is to help our clients gain better local awareness and support of their brand. We will do this by
promotion, increasing participation and gaining stronger recognitions within the community.
JJAMM’s pledge is to stay true to our client’s brand and to go above and beyond to produce
results. Our slogan is, “We cover all types of spreads.”

JJAMM is made up of five creative, intelligent and loyal staff members. Amber Mims is
a hardworking and dependable member of JJAMM from Carthage, Texas. Meagan Beckwith is
a dedicated and passionate member from Willis, Texas. Megan Sellers is a detail oriented and
charismatic member from Pearland, Texas. James Hardcastle is a research guru and social media
expert from Phoenix, Arizona. Jovita Ndong is a creative member with exceptional writing
skills from Austin, Texas. All of our talents are used to the best of our ability to create the best
experience and give the best results to our clients. Some of the skills and strengths that our team
possesses are, leadership skills, passion driven work eithic, community connections, Adobe and
Microsoft Suite experience and creativity. These are just a few of the skills that JJAMM has to
offer our clients.


4


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