Why Are We Worth Writing About .pdf

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Original filename: Why Are We Worth Writing About.pdf
Title: Why Are We Worth Writing About
Author: Richard

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Why  Are  We  Worth  Writing  About?  

 
We  Do  Our  Research:  Prior  to  building  out  a  full  website,  we  built  a  landing  page  
(http://storkly.kickoffpages.com).  We  ran  a  $20  Facebook  ad  to  generate  traffic  to  
the  landing  page  and  ended  up  generating  over  50  email  subscribers  within  a  few  
weeks,  validating  the  concept.    
 
Once  we  knew  we  had  a  valid  concept,  we  set  to  work  on  providing  the  best  
experience  possible  for  our  customers.  To  accomplish  this,  we  utilized  our  
subscriber  list  from  our  landing  page  campaign  and  offered  a  free  box  promotion  in  
exchange  for  survey  responses.    
 

 
 
The  most  important  discovery  we  made  from  our  survey  results  analysis  was  that  
mothers  tend  to  make  baby  product  purchasing  decisions  based  on  what  makes  
them  feel  good.  In  short,  they’re  far  more  willing  to  purchase  an  item  such  as  a  
stuffed  animal  or  cute  onesy,  as  opposed  baby  safety  products.    Overwhelmingly,  the  
number  one  response  we  saw  as  to  what  types  of  items  new  moms  were  looking  for  
was  items  to  make  them  feel  pampered,  not  to  assist  them  with  their  baby.  We  took  
this  to  heart  when  constructing  our  final  business  model  and  decided  to  launch  as  a  
subscription  box  service  for  moms  and  babies  as  opposed  to  just  babies.    
 
 
 
 
 
 
 

We  Know  How  To  Drive  Traffic:  One  weeks  worth  of  traffic  from  Bitly  trackable  
links  alone.  During  this  week  we  spent  a  total  of  $20  on  a  Facebook  ad  for  
comparison  and  analytics  purposes,  the  rest  was  through  organic  and  free  social  
media  channels.    
 

 

 

 
Our  Social  Media  Profiles  After  Less  Than  A  Week,  All  Organic  Growth:  
 

 

 

Meet  The  Storks:  
 

 
 
This  is  us  before  our  first  child,  can  you  see  the  naivety  in  our  eyes?  
 
We  both  went  to  college  as  Communications  majors  at  different  schools  but  knew  
each  other  through  intercollegiate  events.  After  college  we  both  went  our  separate  
ways  but  reconnected  by  happenstance  5  years  later.  3  years  after  that  we  
introduced  our  first  bundle  to  the  world.  Since  that  time  we  have  added  a  second  
bundle  and  learned  a  lot  from  the  difference  between  the  two  experiences.    
 
Even  though  Chelcy  is  now  a  stay  at  home  mom,  we  both  pursued  marketing  related  
careers  (which  explains  the  methodical  approach  we  take  towards  Storkly).  Chelcy  
is  the  creative  engine  behind  the  business,  after  a  few  hiccups  in  the  beginning  a  rule  
was  implemented  and  now  nothing  customer  facing  makes  it  out  without  her  
approval.  Richard  focuses  on  the  technical  and  analytics  side  of  the  business.  Sales,  
marketing,  website  design  and  maintenance,  all  run  through  him.  Together,  along  
with  our  chief  mascot,  we  are  the  pioneering  storks  behind  Storkly.co.    
 
(A  note  as  to  the  .co:    When  we  were  in  the  naming  phase,  we  really  liked  the  name  
Storkly.  Storkly.com  is  not  being  used  but  is  simply  being  parked  by  someone  
requesting  $2,000  for  the  domain.  We  like  the  name  and  don’t  like  that  tactic,  so  
Storkly.co  was  born!).        


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