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7 Social Media Marketing Trends for 2016 .pdf


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7 Social Media Marketing Trends for 2016
With an active presence in digital marketing, we at SmartSocialBrand have dealt
with many national and international brands. We have seen new social platforms
come, evolve, and make their mark. Social media marketing, over the years, has
evolved into a dynamic entity that can create huge return on investment.
As one of the best social media companies in Hyderabad, we have been setting many
trends into action. We would list out a few predictions and trends for this year 2016.
Social Media is going to go private: Social media activity is going to get bifurcated
into two groups. Private groups, and Messaging apps. Whether on Facebook or on
LinkedIn, we are already witnessing the usage of private groups. More brands are
going to think of going towards private groups. This might mean that customer
service might take the messaging and private group direction.
You might have to cough up for more traffic on Twitter. This seems to be the case
with other social media networks too!
Companies need to be more social! They need to interact more with their audience
to have any kind of success. Companies also need to think in the directions of
influencer marketing, content marketing, social selling, and social advocacy.
There is need for original videos and images. The context of this is of visual
marketing. Brands also need a robust image strategy. Also, in this year, we are about
to witness a new level of live video broadcasts with the introduction of 360-degree
broadcasts.
It’s also forecasted that brands would no longer be interested in likes and follower
counts. They might look at social media networks as “syndication opportunities.”
Brands would continue to leverage these platforms, but only with a goal of email
subscriptions.
For a company trying to leverage the power of social media, we would advise the
following steps to succeed.
 Use relevant metrics.
 Focus on engagement.
 Evolve more customer service.

Phone: + (91) 40 65355893
Email: marketing@smartsocialbrand.com

Digital Presence
SMM Services






Always think mobile.
Use new options to publish content online.
Cater to the user expectations on content.
It’s better to pay for exposure.

SmartSocialBrand is a provider of social media marketing services in Hyderabad,
and has its clients from all over the world. If you need any social media assistance,
please feel free to contact us at http://www.smartsocialbrand.com/reach-us/

Phone: + (91) 40 65355893
Email: marketing@smartsocialbrand.com

Digital Presence
SMM Services


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