BK TEST 2015 16 .pdf

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15 February 2016
Through the Office of
City of Dagupan, Philippines
Dear Mayor FERNANDEZ and Brgy. Captain KUA:
Thank you for the opportunity to once again offer our campaign management, election
planning, voter engagement, and integrated logistics services to your good office.
Based on our preliminary meetings (and having had the pleasure of working with your
team), we are pleased to submit our proposal for the Vice Mayoralty bid of Hon.
Bryan “BK” Kua in the upcoming midterm elections.
1. Provide regular counselling and direction-setting services in order to establish the
overall strategy of the campaign. This includes Formulating and implementing a
sustained program to generate awareness, appreciation, and ultimately, voting intent
among your constituents. Corollary to this is creating favorable climates for the
candidate, her entire image, reputation, and platform of governance.
2. Assign a dedicated, top-of-the-line TEST (Tactical Election Strike Team) composed
of seasoned veterans and proven performers, under the direct supervision of the
undersigned. The four-man TEST shall be composed of:

One (1) GC (Ground Commander)
Five (3) Community Organizers/ Logistics
TOTAL = 4 TEST members

The TEST shall be stationed in Dagupan in order to ensure comprehensive
operations. In order to guarantee that weekly objectives are attained, the GC and/ or
TEST shall conduct twice a week assessments and perform hands-on management
of the entire campaign machinery.
3. Offer creative consultancy services for any above-the-line advertising and/or
promotional efforts relevant to the campaign (including tri-media, digital media,
social media, and mobile media).
4. Initiate covert operations as needed.

5. Assist in writing and/or editing news stories, column feeds, feature write-ups, photo
caption releases, and/or broadcast items and have these published and/or aired in
the appropriate media.
Agency fees for the services outlined above are equivalent to the sum of (NET
AMOUNT) One Hundred Fifty Thousand Pesos (PhP 150,000.00) per month, on a
monthly retainer basis.
This amount does not cover housing, meals, logistics, transportation, and
communication allowances of the TEST, which shall be provided for by the
candidate and her team.
A mobilization fund of two (2) months retainer (PhP 300,000) shall be required as an
advance payment, upon signing the contract.
Once the candidate has been confirmed as the winning Vice Mayor of Dagupan City,
the Agency shall likewise charge a “success bonus” of (NET AMOUNT) PhP
150,000.00, payable on or before May 31, 2016.
This contract will cover the period of August 1, 2015 to May 31, 2016.
Should you approve the terms and conditions in this letter-contract, kindly sign on the
Conforme space.
Very truly yours,




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