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Customers are the most valuable asset in any business. The relationship between the
company and the clients play a significant role in the growth of a business. Due to this
fact, every company needs to invest in Customer Relationship Management (CRM).

What does CRM mean?
CRM is a systematic strategy aimed at managing and handling the relationship between
a company and its customers. Through this approach, the customers’ history,
interactions with the company as well as their feedback is carefully analyzed. The
collected data is then compiled to detect the strengths and shortcomings of the company
to its customers. CRM systems need to use technology advancements that will help
reduce unnecessary costs, strengthen customer relations and satisfaction while at the
same time increasing the company’s profitability. Such measures give customers trust in
your business and the products you offer. Every company owner strives to provide the
Best CRM Customer Service and Support Benefits to the clients and be assured of
retaining old customers and welcoming a bunch of new customers too.
To understand the term CRM better, the following definitions are necessary
Customers are the individuals who consume the goods, and services through renting or
buying, from the desired company. It is the customer’s right to select the preferred
Relationship refers to the mutual dealings and interactions with customers and their
suppliers. Heightened interactions build solidified relationships with both parties
bringing a better understanding of the customers’ preferences.
Management refers to the process of handling customer interactions to maintain current
clients while attracting new ones. An entire organization needs to have a customercentric thinking as it undertakes its duties.

Soffront CRM Software
As a business owner, you need to equip your employees with the necessary tools and
skills to enable them to provide quality customer service to your clients. The most
preferred Customer Service and Support Solution to this is investing in Soffront
CRM software. Sofffront, the internationally renowned CRM software, was founded in
1992. Over the years, the software has received significant growth and improvements
with the customers’ interest at heart.
The software prides itself in two unique products; sales and marketing automation and
service and project automation. The two products have one thing in common; they aim
at providing world class customer services and support to your clients as well as
promoting sales to bring productivity to your company. With this software, your staff is

armed with three essential customer service and support solutions for your company;
developing customer relationships, nurturing the relationship to yield profits and
maintaining current and future clients’ satisfaction.
The incredible CRM has won the hearts of many companies as it prides itself in features
that include;

Ability to strengthen relationships between your leads, contacts and customers
Everything across the organization can be tracked under one screen
Emails can be tested on a smaller group before dispatching it to the entire list through
a service called A/B test
Ability to customize work flow and automatic notifications that help in hitting
Ability to empower customers to find answers and book appointment with web selfservices, 24 hours a day, 7 days a week.
No programming required
All the departments in the organization access similar information at the same time.

What sets Soffront aside from other CRMs
The software focuses on three unique platforms;

Organize; contacts as well as leads are organized and sorted in a very short time.
Engage; leads and contacts that use the social media are engaged through emails and
messages on the importance of the software in their company.
Rank; leads and contacts are sorted based on the intensity of engagement. Soffront
helps you contact only those who are ready to buy not everyone.

Online CRM Software
Over the years, most companies have transitioned from the traditional desktop
applications to online CRM Software. A third party hosts online CRM over the web
server. This way the worries and a load of IT support are eased from your company
through purchasing this CRM Customer Service and Support Solution. Online
software is easy to use and, therefore, an excellent choice for small business enterprises
that want to compete with their big and established counterparts. Most companies offer
a free trial for the online software for business owners to get an overview of the services
available in their preferred software.


There are no maintenance and upgrade costs
CRM can be accessed anywhere that has rich internet connectivity- the office, home,
in a hotel, etc
No need of involving IT support because of concurrent fails.
The software is available online for 24 hours, 7 days all round the year.
You don’t need any installation, just login with your details, and you are ready to go.


There is a risk of your information leaking. Any information hosted over the web can
never be 100% safe

CRM Software Comparison
Customer relationship management has over the years evolved from a contact book to
hosted web software. This evolution has resulted to many developers creating various
CRM software all aimed at strengthening the business strategies on how to handle the
customers. It is a challenge getting the best CRM for your company needs considering
more than 200 CRM solutions are out in the market. Remember, CRM Customer
Service and Support Pricing determines its quality. Highly priced software is better
compared to a simple rated CRM. Below is a list of the most sought software based on
CRM Customer Service and Support Reviews.

Salesforce CRM
Salesforce is the pioneer of cloud based CRM movement. According to reviews,
Salesforce CRM has been one of the Best CRM Customer Service and Support In
California because of its unique features as well satisfaction to business owners
regarding sales and marketing, ease of use, employee tracking, and its user-friendly
The main drawback of Salesforce CRM is its difficulty in holding a live support.

Oracle CRM
For over a decade, the Oracle CRM has been on the lead market in the customer
relationship management. The good news about this CRM is, it can be used for all types
of companies- small sized, midsized and even the big and established companies.
Despite the competitiveness in the cloud CRM marketplace, Oracle has managed to
secure a leadership position over the years.

Net Suite CRM
This CRM prides itself in Cloud Enterprise Resource Planning (ERP) software as well
as an integrated CRM system. The Net Suite CRM has an e-commerce option that
tracks visitors’ details on the company’s website and importing it into the CRM
However just like the Salesforce CRM, it does not have a live chat.

Sugar CRM
Sugar CRM was created in 2004. Since then the company has shown significant
progress in both customer relationship and business growth performance. The software
has great CRM Customer Service and Support Benefits through its tools and sales
and marketing platforms that help in strengthening the link between an organization and
its customers. Most business owners prefer Sugar CRM since it is a mobile app that can
be connected with your Sugar CRM application anywhere.
The disadvantage of the software is the lack of dialer in it.

Zoho CRM
Zoho is a play name to mean small office/home office. This clearly indicates that Zoho
CRM Is designed to meet the needs of small businesses. The software is easy to use,
affordable and has a fast deployment. Zoho is a choice to many customers because of its
freemium option.
Customers get the CRM for free with a chance to upgrade it to get premium features.

OnContact CRM
The software offers both a cloud-based and on premise CRM solutions. With this
software, different departments in an organization can be connected by linking customer
information across the parties. The OnContact mobile app ensures information is readily
available while on the go. OnContact Software provides unique features and a friendly
interface as well as enhancing customer experience and support system. The application
has a special split screen that allows you view different windows at the same time.
The limitation of the software is the limited amount of data storage given to you.
However, if you need more data storage, you can pay and get it.

SalesNexus CRM
The cloud based and easy to use CRM is the best choice for small business entities. It
has a user-friendly interface, contact management and sales and marketing tools. The
real-time cooperation makes it simple to interconnect departments when handling
customer service issues. Sales Nexus has the employee-tracking tool that help small
businesses can keep track of their employees and how they interact with the customers.
The main shortcoming to this CRM is the additional costs required when one needs oneon-one support services.

Infusionsoft Complete CRM
The CRM is part of the personal services automation (PSA) with content management
software, sales and marketing and e-commerce programs. The e-commerce tool helps in
tracking visitors who stop by your website and automatically records contact
information into the CRM. Infusion soft Complete based on CRM Customer Service
and Support California Reviews has lesser popularity as compared to other solutions
because of its difficulty in operation. However, there is personalized training and
support to ensure your comfort when in use.

Do you need a CRM Customer service and support that will see your organization
take great and productive steps in customer service, sales and marketing? Soffront
CRM Software is the solution for you. With over 21 years in the industry and more
than 12 awards, then you cannot make a better investment than this.

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