Future of Men Advanced Copy PDF (PDF)

“Once again, Jack Myers has his fingers on the pulse of the very latest.
Myers has clearly done his homework, and the result is this superb book.”
—Ken Burns, documentary filmmaker of
The Roosevelts and The Civil War
“In his groundbreaking book, Jack Myers challenges the existing role
models on whom men base their male identity, opening the door to a
new conversation about masculinity. It is a must-read.”
—Dr. Jane Greer, author of What About Me?
Stop Selfishness from Ruining Your Relationship
“Jack Myers is a media visionary, and—once again—he’s asking a big,
hairy, and contentious question: What is the future of men? While for
many this is still a man’s world, Myers shines a light of skepticism on
this notion and points us to a much different future. How will gender
equality—or a shift in balance—change the landscape? The Future of
Men’s answers will surprise and delight you.”
—Mitch Joel, author of Six Pixels of Separation
“‘Girls rule! Girls rock! You go, Girl!’ Great, if you’re a girl, but where
does that leave the boys? Jack Myers’s book The Future of Men should
be required reading for every parent rearing sons.”
—Contessa Brewer, anchor and correspondent for NBC and MSNBC
“Jack Myers envisions a better day when masculine strength is defined
by empathy and sensitivity instead of the macho, often sexist, attitudes
and behaviors of the past.”
—Keith Reinhard, chairman emeritus of DDB
Worldwide Communications Group
“Jack Myers has proven over and over again that he has an eye for the
trends that drive our culture and our industry. Now Jack, a Mad Men
admirer from the start, tackles head-on the future of (all) men.”
—Charlie Collier, president of AMC and SundanceTV
“I’ve studied boomers and the age wave for the past three decades;
however, I also recognize the need to focus on younger generations,

especially on the changing dynamics of gender relationships. In  The
Future of Men, Jack Myers confronts changing realities in society, culture, business, and more.”
—Ken Dychtwald, PhD, author of A New Purpose: Redefining
Money, Work, Retirement, and Success
“Jack Myers has done it again. This time he delves deeply into the current and future status of masculinity and what it will mean to ‘be a
man’ in the decades ahead. The current fundamental recasting of gender roles is one of the most profound dynamics in the world today.”
—David Houle, futurist, EvolutionShift.com
“Learn what it takes to be a real man. Whether you eat quiche or not,
this book is a must-read!”
—Jeffrey Hayzlett, TV and radio host, speaker, author,
and chairman of C-Suite Network
“It’s no secret that gender roles are blurring, but discussion on the
future of this evolutionary change has been minimal.  The Future of
Men is the guide we’ve needed to walk us through this shift from the
macho man to the modern man.”
—Sydney N. Fulkerson, author of The Coffee Run: And Other
Internship Need-to-Knows
“From a world that worships the image rather than the reality, Myers
tells us to ignore the images that have defined men in the past and
instead embrace our sensitivity and become more empathetic. He’s got
to be good to pull this off! He is.”
—Larry Kramer, former president and publisher of USA Today
“For years, in my work advising consumer marketers and the agencies that support them, I have looked to Jack Myers for insights on the
media ecology and the consuming culture that feeds it. He has a way of
packaging his cultural insights to directly assist the reader in business
and in life at large.”
—Kendall Allen, principal of Influence Collective

OTHER BOOKS BY JACK MYERS

Adbashing: Surviving the Attacks on Advertising,
American Media Council, 1993
Reconnecting with Customers: Building Brands and Profits in The
Relationship Age, Spurge Ink! / Knowledge Exchange, 1998
Virtual Worlds: Rewiring Your Emotional
Connections, Myers Publishing LLC, 2007
Hooked Up: A New Generation’s Surprising Take on Sex,
Politics and Saving the World, York House Press, 2012

INKSHARES
INKSHARES

Globally, and especially in Western cultures,
we are in the midst of what may prove to be the greatest societal
transformation in the history of humanity: the transformation
from male to female dominance.

Copyright © 2016 Jack Myers
All rights reserved.
No part of this book may be reproduced, or stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without express written permission of the publisher.
Published by Inkshares, Inc., San Francisco, California
www.inkshares.com
Edited and designed by Girl Friday Productions
www.girlfridayproductions.com
Cover design by Erick Montes
ISBN: 978-1-9417586-56
e-ISBN: 978-1-9417586-63
LCCN: 2015945416
First edition
Printed in the United States of America

Dedicated to
the idea that people of all genders and all nations
will reach the common conclusion
that we are all equal in God’s eyes,
and due equal rights,
equal honesty,
equal opportunity,
equal accountability for our actions,
and equal pursuit of happiness.
There is no male counterpart to sisterhood.
With gratitude to all those who supported and contributed to my
personal growth as I wrote this book
And with great love for my children and grandchildren and future
generations with whom I share this as my legacy