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201 6 MULTI -CIT Y SPONSORSHIP PACK AGE
If it’s true that the third time’s the charm, 2016 is destined to be our
most talked-about year to date! For the first time ever, we’re expanding
Miss Naturally Crowned to two new major cities, and you’ve been
handpicked to come ride the wave!
LOGO + PRINT DESIGN SPONSORED BY
EVENT OVERVIE W
Miss Naturally Crowned is the world's premier beauty pageant system
for women with naturally afro-ethnic textured hair.
Founded in December 2013 in Columbia, South Carolina, by a pair of
"bestie-preneurs" and natural hair enthusiasts, Miss Naturally Crowned
pageants have become some of the most unique, highly anticipated
experiential events in the natural hair industry!
Miss Naturally Crowned contestants are women ages 19-30, at various
points in their natural hair journeys, who have all chosen to embrace
their natural kinks, curls, coils, and locs. In the spirit of the founders'
commitment to scholarship, entrepreneurship, and unapologetic
authenticity, eligible contestants must also submit academic transcripts
or one-page business plans outlining their own dream business or nonprofit organization ideas.
In the weeks leading up to the pageant, as well as those that follow,
these city-level events provide personal growth and positive bonding
experiences for contestants, as well as major marketing opportunities for
sponsors, vendors, advertisers, social influencers, and live performers.
INAUGURAL MISS NATURALLY CROWNED CONTESTANTS
APRIL 2014 - COLUMBIA, SC
2015 MISS NATURALLY CROWNED CAROLINA CONTESTANTS
APRIL 2015 - COLUMBIA, SC
DO YOU #FOLLOWTHECROWNED?
@ N A T U R A L LY C R O W N E D P A G E A N T S
@ N A T U R A L LY C R W N D
/ / 2 0 1 6 M I S S N A T U R A L LY C R O W N E D C A R O L I N A C O N T E S T A N T S
@ N A T U R A L LY C R O W N E D P A G E A N T S
@ N A T U R A L LY C R W N D
201 6 HE AD LINE PAGE ANTS
PAGEANT
www.naturallycrowned.com
www.naturallycrownedcharleston.com
www.naturallycrownedatlanta.com
LIVE NOW
LIVE NOW
LAUNCHING MAY 1 | DETAILS BELOW TENTATIVE
DATE
Saturday, April 16, 2016
Friday, June 24, 2016
Saturday, September 17, 2016
TIME
6 PM - 9 PM
6 PM - 9 PM
6 PM - 9 PM
Midlands Tech Airport Campus Auditorium
The American Theater
Clark-Atlanta Univ. Multipurpose Room
Columbia, SC
Charleston, SC
Atlanta, GA
VENUE CAPACITY
400
250
500
VENDOR EXPO
Yes
WEBSITE
VENUE
COORDINATOR
DO YOU #FOLLOWTHECROWNED?
Yes
(At the Charleston Natural Hair Expo on June 25th)
Yes
Jessica Boyd
Jessica Boyd
Chanel Martin
(803) 479-1118
(803) 479-1118
(450) 503-8137
@ N A T U R A L LY C R O W N E D P A G E A N T S
@ N A T U R A L LY C R W N D
FL AGSHIP D EMOG RAPHICS & SOCIAL R E ACH
FLAGSHIP EVENT DEMOGRAPHICS | COLUMBIA, SC
Columbia is home to more than 56,000 women, men, and children with naturally afro-ethnic
W E' R E
S O C I A L !
textured hair! This population includes students at two historically black colleges & universities, an
all-women's college, the Midlands Technical College system, the University of South Carolina, and
Fort Jackson, one of the largest military bases in the country. The "Famously Hot" Capital City is
also conveniently located near major cities such as Charleston, Greenville, Charlotte, and Atlanta.
GENDER
92%
WO M E N
8%
ME N
<18
18-24
25-34
45-54
55-64
65 +
AG E
1%
43%
31%
16%
8%
1%
HOUSEHOLD INCOME
$47K
AV E R A G E
A N N U A L AT T E N D A N C E
2 0 1 4 : 2 2 0 S E AT S S O L D
2 0 1 5 : 3 5 0 S E AT S S O L D
2016 ES T IMAT E: 400 S EAT S
6.5K FOLLOWERS
@NATURALLYCROWNEDPAGEANTS
@NATURALLYCROWNEDCAROLINA
@NATURALLYCROWNDCHARLESTON
@QUENCHSC
1.6K LIKES
DO YOU #FOLLOWTHECROWNED?
@ N A T U R A L LY C R O W N E D P A G E A N T S
1K FOLLOWERS
@ N A T U R A L LY C R W N D
MA J OR EVENT SPONSORSHIPS
MAJOR SPONSORSHIPS allow your company to join us as innovators in both the natural hair event space and beauty pageant industry.
The sponsorship levels below apply for each 2016 Headline Pageant. Discounts are extended for multi-city sponsorship opportunities.
TITLE SPONSOR*
PRESENTING SPONSOR**
On website homepage, all
print media & event signage
On website sponsorship and
online marketing material
VIP Event Tickets to pageant
and Invite-Only Meet & Greet
6
4
3
2
Complimentary Vendor Table
Prime Location
Prime Location
X
X
Back Cover
Inside Back/Inside Front Cover
Full Page
Half Page
4 shares/platform
3 shares/platform
2 shares/platform
1 shares/platform
Exclusive press release
and email blast announcing
sponsorship
X
X
X
On-stage brand presentation
(2 minutes)
X
X
Judging Position + Naming
rights as 2016 Title Sponsor
X
$5,000+
Company name and logo
recognition
Complimentary Ad in
Souvenir Program Booklet
Social media promotion on
Instagram, Twitter, Facebook,
and Snapchat
$2,500
* T I T L E S P O N S O R R E S E R V E D F O R O N E ( 1 ) O R G A N I Z AT I O N
DO YOU #FOLLOWTHECROWNED?
//
C O R P O R AT E S P O N S O R
$1,000
A S S O C I AT E S P O N S O R
$500
On website and inside souvenir On website and inside souvenir
program booklet
program booklet
* * P R E S E N T I N G S P O N S O R R E S E R V E D F O R T W O ( 2 ) O R G A N I Z AT I O N S
@ N A T U R A L LY C R O W N E D P A G E A N T S
@ N A T U R A L LY C R W N D
ALTER NATIVE SPONSORSHIPS
ALTERNATIVE SPONSORSHIPS provide even more ways to
MEDIA ADVERTISING
brand awareness, launch new products, gather consumer
VENUE
these creative marketing opportunities!
S TA G E + D E C O R
enhance your company’s marketing objectives! Want to grow
data, or expand into new and thriving markets? Consider
PRE-EVENTS + WORKSHOPS
G R A N D P R I Z E PA C K A G E
HAIR CARE + STYLING
VIP SUITE + SWAG BAGS
MAKE-UP + SKINCARE
PERSONAL BRANDING + MEDIA TRAINING
H E A LT H + W E L L N E S S
FINANCIAL LITERACY
C O N T E S TA N T M E E T + G R E E T
S P E C I A L G U E S T E N T E R TA I N M E N T
J U D G E S ’ T R AV E L + A C C O M O D AT I O N S
PHOTOGRAPHY + VIDEOGRAPHY
P O S T- E V E N T
T R AV E L F O R S P E C I A L G U E S T A P P E A R A N C E S
H O T E L A C C O M M O D AT I O N S
DO YOU #FOLLOWTHECROWNED?
C O N T E S TA N T + V O L U N T E E R S H I R T S
WARDROBE STYLING
@ N A T U R A L LY C R O W N E D P A G E A N T S
@ N A T U R A L LY C R W N D
GET IN TOUCH
YOU R
BU S INE S S
SH OU L D
OU R
BU S INE S S
I F
I N
TH E
B E
Y OU ’ R E
B U SI NE SS
OF :
NATURAL HAIR PRODUCTS
NATURAL HAIR STYLING
INFO@NATURALLYCROWNED.COM
NATURAL SKINCARE PRODUCTS
COSMETICS
Jessica Boyd, Co-Founder
Columbia + Charleston Coordinator
(803) 479-1118
Chanel Martin
Atlanta Coordinator
(405) 503-8137
HEALTH & WELLNESS
FOOD & BEVERAGE
WOMEN’S FASHION + ACCESSORIES
MUSIC & ART
Maureen Ochola, Co-Founder
Finance Manager
(803) 397-0569
DO YOU #FOLLOWTHECROWNED?
TRAVEL
SOCIAL ENTERPRISE
@ N A T U R A L LY C R O W N E D P A G E A N T S
@ N A T U R A L LY C R W N D
2016 Naturally Crowned Multi-City Sponsorship Package.pdf (PDF, 2.77 MB)
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