2016 Naturally Crowned Multi City Sponsorship Package (PDF)




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201 6 MULTI -CIT Y SPONSORSHIP PACK AGE

If it’s true that the third time’s the charm, 2016 is destined to be our
most talked-about year to date! For the first time ever, we’re expanding
Miss Naturally Crowned to two new major cities, and you’ve been
handpicked to come ride the wave!
LOGO + PRINT DESIGN SPONSORED BY

EVENT OVERVIE W

Miss Naturally Crowned is the world's premier beauty pageant system
for women with naturally afro-ethnic textured hair.
Founded in December 2013 in Columbia, South Carolina, by a pair of
"bestie-preneurs" and natural hair enthusiasts, Miss Naturally Crowned
pageants have become some of the most unique, highly anticipated
experiential events in the natural hair industry!
Miss Naturally Crowned contestants are women ages 19-30, at various
points in their natural hair journeys, who have all chosen to embrace
their natural kinks, curls, coils, and locs. In the spirit of the founders'
commitment to scholarship, entrepreneurship, and unapologetic
authenticity, eligible contestants must also submit academic transcripts
or one-page business plans outlining their own dream business or nonprofit organization ideas.
In the weeks leading up to the pageant, as well as those that follow,
these city-level events provide personal growth and positive bonding
experiences for contestants, as well as major marketing opportunities for
sponsors, vendors, advertisers, social influencers, and live performers.

INAUGURAL MISS NATURALLY CROWNED CONTESTANTS
APRIL 2014 - COLUMBIA, SC

2015 MISS NATURALLY CROWNED CAROLINA CONTESTANTS
APRIL 2015 - COLUMBIA, SC

DO YOU #FOLLOWTHECROWNED?

@ N A T U R A L LY C R O W N E D P A G E A N T S

@ N A T U R A L LY C R W N D

/ / 2 0 1 6 M I S S N A T U R A L LY C R O W N E D C A R O L I N A C O N T E S T A N T S

@ N A T U R A L LY C R O W N E D P A G E A N T S

@ N A T U R A L LY C R W N D

201 6 HE AD LINE PAGE ANTS

PAGEANT

www.naturallycrowned.com

www.naturallycrownedcharleston.com

www.naturallycrownedatlanta.com

LIVE NOW

LIVE NOW

LAUNCHING MAY 1 | DETAILS BELOW TENTATIVE

DATE

Saturday, April 16, 2016

Friday, June 24, 2016

Saturday, September 17, 2016

TIME

6 PM - 9 PM

6 PM - 9 PM

6 PM - 9 PM

Midlands Tech Airport Campus Auditorium

The American Theater

Clark-Atlanta Univ. Multipurpose Room

Columbia, SC

Charleston, SC

Atlanta, GA

VENUE CAPACITY

400

250

500

VENDOR EXPO

Yes

WEBSITE

VENUE

COORDINATOR

DO YOU #FOLLOWTHECROWNED?

Yes
(At the Charleston Natural Hair Expo on June 25th)

Yes

Jessica Boyd

Jessica Boyd

Chanel Martin

(803) 479-1118

(803) 479-1118

(450) 503-8137

@ N A T U R A L LY C R O W N E D P A G E A N T S

@ N A T U R A L LY C R W N D

FL AGSHIP D EMOG RAPHICS & SOCIAL R E ACH

FLAGSHIP EVENT DEMOGRAPHICS | COLUMBIA, SC
Columbia is home to more than 56,000 women, men, and children with naturally afro-ethnic

W E' R E

S O C I A L !

textured hair! This population includes students at two historically black colleges & universities, an
all-women's college, the Midlands Technical College system, the University of South Carolina, and
Fort Jackson, one of the largest military bases in the country. The "Famously Hot" Capital City is
also conveniently located near major cities such as Charleston, Greenville, Charlotte, and Atlanta.
GENDER

92%
WO M E N

8%
ME N

<18
18-24
25-34
45-54
55-64
65 +

AG E

1%
43%
31%
16%
8%
1%

HOUSEHOLD INCOME

$47K
AV E R A G E

A N N U A L AT T E N D A N C E
2 0 1 4 : 2 2 0 S E AT S S O L D
2 0 1 5 : 3 5 0 S E AT S S O L D
2016 ES T IMAT E: 400 S EAT S

6.5K FOLLOWERS
@NATURALLYCROWNEDPAGEANTS
@NATURALLYCROWNEDCAROLINA
@NATURALLYCROWNDCHARLESTON
@QUENCHSC

1.6K LIKES

DO YOU #FOLLOWTHECROWNED?

@ N A T U R A L LY C R O W N E D P A G E A N T S

1K FOLLOWERS

@ N A T U R A L LY C R W N D

MA J OR EVENT SPONSORSHIPS

MAJOR SPONSORSHIPS allow your company to join us as innovators in both the natural hair event space and beauty pageant industry.
The sponsorship levels below apply for each 2016 Headline Pageant. Discounts are extended for multi-city sponsorship opportunities.
TITLE SPONSOR*

PRESENTING SPONSOR**

On website homepage, all
print media & event signage

On website sponsorship and
online marketing material

VIP Event Tickets to pageant
and Invite-Only Meet & Greet

6

4

3

2

Complimentary Vendor Table

Prime Location

Prime Location

X

X

Back Cover

Inside Back/Inside Front Cover

Full Page

Half Page

4 shares/platform

3 shares/platform

2 shares/platform

1 shares/platform

Exclusive press release
and email blast announcing
sponsorship

X

X

X

On-stage brand presentation
(2 minutes)

X

X

Judging Position + Naming
rights as 2016 Title Sponsor

X

$5,000+

Company name and logo
recognition

Complimentary Ad in
Souvenir Program Booklet
Social media promotion on
Instagram, Twitter, Facebook,
and Snapchat

$2,500

* T I T L E S P O N S O R R E S E R V E D F O R O N E ( 1 ) O R G A N I Z AT I O N
DO YOU #FOLLOWTHECROWNED?

//

C O R P O R AT E S P O N S O R

$1,000

A S S O C I AT E S P O N S O R

$500

On website and inside souvenir On website and inside souvenir
program booklet
program booklet

* * P R E S E N T I N G S P O N S O R R E S E R V E D F O R T W O ( 2 ) O R G A N I Z AT I O N S
@ N A T U R A L LY C R O W N E D P A G E A N T S

@ N A T U R A L LY C R W N D

ALTER NATIVE SPONSORSHIPS

ALTERNATIVE SPONSORSHIPS provide even more ways to

MEDIA ADVERTISING

brand awareness, launch new products, gather consumer

VENUE

these creative marketing opportunities!

S TA G E + D E C O R

enhance your company’s marketing objectives! Want to grow

data, or expand into new and thriving markets? Consider

PRE-EVENTS + WORKSHOPS

G R A N D P R I Z E PA C K A G E

HAIR CARE + STYLING

VIP SUITE + SWAG BAGS

MAKE-UP + SKINCARE
PERSONAL BRANDING + MEDIA TRAINING
H E A LT H + W E L L N E S S
FINANCIAL LITERACY
C O N T E S TA N T M E E T + G R E E T

S P E C I A L G U E S T E N T E R TA I N M E N T
J U D G E S ’ T R AV E L + A C C O M O D AT I O N S
PHOTOGRAPHY + VIDEOGRAPHY

P O S T- E V E N T
T R AV E L F O R S P E C I A L G U E S T A P P E A R A N C E S
H O T E L A C C O M M O D AT I O N S

DO YOU #FOLLOWTHECROWNED?

C O N T E S TA N T + V O L U N T E E R S H I R T S
WARDROBE STYLING
@ N A T U R A L LY C R O W N E D P A G E A N T S

@ N A T U R A L LY C R W N D

GET IN TOUCH

YOU R

BU S INE S S

SH OU L D

OU R

BU S INE S S

I F
I N

TH E

B E

Y OU ’ R E
B U SI NE SS

OF :

NATURAL HAIR PRODUCTS
NATURAL HAIR STYLING

INFO@NATURALLYCROWNED.COM

NATURAL SKINCARE PRODUCTS
COSMETICS

Jessica Boyd, Co-Founder
Columbia + Charleston Coordinator
(803) 479-1118

Chanel Martin
Atlanta Coordinator
(405) 503-8137

HEALTH & WELLNESS
FOOD & BEVERAGE
WOMEN’S FASHION + ACCESSORIES
MUSIC & ART

Maureen Ochola, Co-Founder
Finance Manager
(803) 397-0569

DO YOU #FOLLOWTHECROWNED?

TRAVEL
SOCIAL ENTERPRISE

@ N A T U R A L LY C R O W N E D P A G E A N T S

@ N A T U R A L LY C R W N D






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2016 Naturally Crowned Multi-City Sponsorship Package.pdf (PDF, 2.77 MB)


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