Ardor Press Release 3.9.16 .pdf

PRESS RELEASE
MARCH 2016
A LETTER

DEAR FRIENDS,
I A M E X C I T E D T O B E L A U N C H I N G M Y P R O J E C T, A R D O R
N AT U R A L W I N E S , A N D I H O P E YO U W I L L C O M E B E A PA R T
O F I T. T H I S P R O J E C T I S T H E C U L M I N A T I O N O F O V E R A
YEAR OF REFINING IDEAS. ARDOR WILL HIGHLIGHT AND
E M P H A S I Z E T H E N AT U R A L W I N E M O V E M E N T A N D F E AT U R E
A N E W G UA R D O F O R EG O N W I N E M A K E R S. M Y A S P I R AT I O N S F O R A R D O R A R E TO C R E AT E A S PAC E T H AT E X P O S E S N E W P E O P L E TO T H I S W I N E , E S TA B L I S H E S A C O M M U N I TY HUB, AND SUPPORTS THE INDUSTRY’S GROWTH.
E N D L E S S G R AT I T U D E TO O U R PA R T N E R S K E I T H M I L L E R
A N D M I N DY FA R L E Y F O R H O S T I N G A R D O R I N T H E
W E L L- K N O W N C O F F E E R OA S T E R A N D C A F E , T H E R E D E ,
A N D TO O U R F R I E N D S LU K E M AT H E W S A N D M E R E D I T H
B E L L O F S TAT E R A C E L L A R S W H O W I L L U S E A R D O R A S A
TA S T I N G R O O M F O R T H E I R W I N E S .
T H A N K S TO CO L L A B O R ATO R S V I C TO R M A R T I N E Z A N D
E L L I OT K A R P M A N W H O M YO U M AY F I N D B E H I N D T H E B A R .
LO O K I N G F O R WA R D TO S E E I N G YO U AT T H E O P E N I N G O N
S A T U R D A Y, M A R C H 1 9 T H !

BEST REGARDS,
R YA N J O N E S , F O U N D E R

PRESS RELEASE
MARCH 2016

WINE BAR
A R D O R I S A N AT U R A L W I N E B A R I N P O R T L A N D, O R E G O N .
CO N TAC T
B Y P H O N E : 5 0 3 - 8 5 2 -1 1 2 5
B Y E M A I L : RYA N @ A R D O R N AT U R A LW I N E S.CO M
LO C AT I O N : 1 0 0 6 N K I L L I N G S W O R T H S T. P O R T L A N D, O R 9 7 2 1 7
W E B S I T E : W W W. A R D O R N AT U R A LW I N E S.CO M
I N S TAG R A M : @ A R D O R W I N E S
HOURS
W E D N E S DAY – S U N DAY F R O M 7 P M – M I D N I G H T
M I S S I O N S TAT E M E N T
A R D O R N AT U R A L W I N E S S E E K S TO B U I L D CO M M U N I T Y
A R O U N D S M A L L- P R O D U C T I O N N AT U R A L W I N E S. W E A P P R EC I AT E C H A R AC T E R- D R I V E N W I N E S T H AT F O C U S O N T E R R O I R
A N D R E C E I V E M I N I M A L I N T E R V E N T I O N F R O M T H E W I N EM A K E R . T H E R E A R E M A N Y E M E R G I N G A N D LO N G S TA N D I N G
N AT U R A L W I N E P R OJ E C T S I N O R E G O N A N D I N T E R N AT I O N A L LY
T H AT D E S E R V E T H E AT T E N T I O N A N D R E P R E S E N TAT I O N O F A
D E D I C AT E D W I N E B A R A N D TA S T I N G R O O M .
W E E N J OY P O U R I N G U N I Q U E W I N E S F R O M A L L O V E R T H E
W O R L D. T H E S E L E C T I O N I S CO N S TA N T LY C H A N G I N G B A S E D
O N T H E W I N E S AVA I L A B L E TO U S T H AT W E A R E V I B I N G W I T H .
O U R S E L E C T I O N S A R E P R O D U C E D A N D I M P O R T E D I N V E RY
L I M I T E D Q U A N T I T I E S. F R E Q U E N T C H A N G E S TO O U R L I S T
S H O U L D B E A N T I C I PAT E D.

PRESS RELEASE
MARCH 2016

OUR WINES RUN THE SPECTRUM FROM INEXPENSIVE VIN DE
S O I F TO H A R D TO F I N D B O U T I Q U E P R O D U C E R S. A R D O R A I M S
TO R E M O V E T H E P R E T E N S E O F T E N A S S O C I AT E D W I T H W I N E—
I T I S A D E L I C I O U S B E V E R AG E . W I N E B E G A N A S, A N D S H O U L D
CO N T I N U E TO B E , A N ACC E S S I B L E D R I N K F O R A L L P E O P L E .
W E A L S O O F F E R A S M A L L S E L E C T I O N O F R E G U L A R LY
R OTAT I N G F O O D I T E M S. W H I L E F R E Q U E N T LY C H A N G I N G , W E
T RY TO H I G H L I G H T T I N N E D S E A F O O D A N D OT H E R R U S T I C
I T E M S T H AT O N E M I G H T T H I N K O F A S P I C N I C F O O D.
S TAT E R A C E L L A R S
A R D O R I S H O M E TO S TAT E R A C E L L A R S ’ TA S T I N G R O O M .
S TAT E R A I S A W I N E RY P R O D U C I N G S M A L L LOT S O F S I N G L E
V I N E YA R D C H A R D O N N AY F R O M D I S T I N C T I V E AVA S S U C H A S
D U N D E E H I L L S & C H E H A L E M M O U N TA I N S. T H I S I S O R E G O N ’ S
O N LY C H A R D O N N AY-S P E C I F I C W I N E RY T H AT M A K E S A L L T H E I R
W I N E W I T H A N AT U R A L , N O N - I N T E R V E N T I O N I S T A P P R OAC H ,
A L LO W I N G T H E W I N E TO B E A S M U C H A R E F L E C T I O N O F
I N D I V I D U A L V I N E YA R D S, S I T E S A N D V I N TAG E S A S P O S S I B L E .
S TAT E R AC E L L A R S.CO M

W H AT I S N AT U R A L W I N E ?
CO U R T E S Y O F J E N N Y & F R A N ÇO I S
SELECTIONS

W H AT I S N AT U R A L W I N E ?
W H AT W E C A L L N AT U R A L W I N E S A R E W I N E S M A D E W I T H T H E
L E A S T P O S S I B L E U S E O F C H E M I C A L S, A D D I T I V E S A N D O V E R LY
T E C H N O LO G I C A L P R O C E D U R E S. T H I S I N C LU D E S C H E M I C A L S
I N T H E F I E L D, S U C H A S P E S T I C I D E S, A S W E L L A S T H I N G S L I K E
S U L F U R O R A N Y O F T H E A L M O S T 2 0 0 A L LO W E D A D D I T I V E S
T H AT A R E L E G A L LY P E R M I T T E D I N W I N E . I T I N C LU D E S M A N Y
T E C H N O LO G I C A L M A N I P U L AT I O N S O F W I N E T H AT W E T H I N K
E R A S E T H E I N D I V I D U A L I T Y O F T H E P R O D U C T A N D T H E P L AC E
I T CO M E S F R O M — T H E T E R R O I R . O U R D E F I N I T I O N O F N AT U R A L W I N E I S V E RY S I M I L A R TO T H E G E R M A N P U R I T Y L AW S O F
B E E R M A K I N G , W H I C H S AY T H AT B E E R C A N B E M A D E O N LY O F
WAT E R , B A R L E Y, A N D H O P S. P U R E LY N AT U R A L W I N E , TO U S, I S
MADE OF GRAPE JUICE AND LITTLE ELSE.
T H E R E A R E A LOT O F WAY S O N E C A N G E T TO A W I N E W E
W O U L D CO N S I D E R N AT U R A L . T H E Y I N C LU D E O R G A N I C A N D
B I O DY N A M I C G R A P E G R O W I N G . B U T G R A P E G R O W I N G I S J U S T
T H AT: W H AT I S D O N E I N T H E F I E L D S. F O R A W I N E TO R E A L LY
B E N AT U R A L F O R U S, T H E S A M E P H I LO S O P H I E S M U S T CO N T I N U E I N TO T H E W I N E RY U P U N T I L B OT T L I N G O CC U R S.
I T M U S T A L S O B E V I N I F I E D A S N AT U R A L LY A S P O S S I B L E . T H I S
M E A N S T H AT A F T E R I T H A S B E E N C U LT I VAT E D O R G A N I C A L LY
O R B I O DY N A M I C A L LY, T H E R E M U S T B E A M I N I M A L U S E O F A D D I T I V E S A N D T E C H N O LO G I C A L M A N I P U L AT I O N S. E X A M P L E S
O F A D D I T I V E S I N C LU D E S U G A R , AC I D I F I E R S, A N D P O W D E R E D
TA N N I N S. M A N I P U L AT I O N S C A N I N C LU D E T H E U S E O F S P I N N I N G CO N E S TO R E M O V E A LCO H O L , M I C R O - OX YG E N AT I O N
TO ACC E L E R AT E AG I N G , A N D T H E U S E O F L A B O R ATO RY
C U LT I VAT E D Y E A S T.

W H AT I S N AT U R A L W I N E ?
CO U R T E S Y O F J E N N Y & F R A N ÇO I S
SELECTIONS

* T H E K E Y A S P E C T S O F W H AT W E CO N S I D E R TO B E A
N AT U R A L W I N E A R E :
• V I N E YA R D S FA R M E D O R G A N I C A L LY A N D / O R
B I O DY N A M I C A L LY
• NO SYNTHETIC MOLECULES IN THE VINES
• USE OF INDIGENOUS YEAST
• HANDPICKED GRAPES
• LO W TO N O F I LT E R I N G
• LO W TO N O S U L F I T E S
• W I N E M A K I N G T H AT R E S P E C T S T H E G R A P E S
• N O C H A P TA L I Z AT I O N
T H I S S T Y L E O F W I N E M A K I N G F O R U S R E P R E S E N T S A N E XC E LL E N T WAY TO E X P R E S S T E R R O I R . W E D O N OT E S C H E W M O D E R N I T Y, B U T W E FAVO R T E C H N I Q U E S T H AT H E L P TO E X P R E S S
A S E N S E O F P L AC E , R AT H E R T H A N N E W - FA N G L E D M O D E R N
O N E S T H AT T E N D TO H O M O G E N I Z E W I N E S T Y L E S A N D E R A S E
I N D I V I D U A L I T Y.
* F O R T H E P E DA N T S O U T T H E R E , I T S H O U L D B E N OT E D T H AT
A L L O F T H E S E A S P E C T S A R E I D E A L S. W E ACC E P T T H AT S O M E
M AY B E O N T H E PAT H TO T H E S E I D E A L S A N D N OT Q U I T E
T H E R E Y E T. W E W O R K W I T H T H E I R W I N E S B E C A U S E T H E Y
S H A R E T H E S P I R I T O F T H E S E I D E A S A N D A D E S I R E TO G E T
A S C LO S E TO T H E M A S T H E Y P O S S I B LY C A N . T H E R OA D TO
H E A LT H Y O R G A N I C S O I L S A N D W I N E S I S N OT A LWAY S Q U I C K
A N D E A S Y PAT H .