new frp design .pdf
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New Fundraising Page
Larger cover photo
A new, larger cover photo helps fundraisers
better customise their page, adding extra
colour and energy. This new image is displayed
prominently at the top of the page and is the
primary image wherever the page is seen.
NEW! Profile picture
A new fundraiser profile picture puts every
fundraiser’s personality at the heart of their page.
Where it will be seen by every donor.
The ever popular Totaliser has been given a
facelift to make it even more impactful. As well as
highlighting the amount raised, it now also carries
the primary branding colour of your charity, as
do the ‘Donate’ buttons and donation amounts
further down the page.
Clearer charity profile
Users and charities alike tell us how important
it is that donors how money raised is going to
be spent, so the charity profile has been given
more priority on the fundraising page. Now there
is room for a clearer charity logo as well as an
impact statement, to help users understand how
their donation will make a real difference.
More powerful ‘Updates’
Successful fundraising is about telling a story
and sharing it with supporters, so the ‘Updates’
feature has been improved. As well as being
able to share longer updates, fundraisers can
now post pictures as updates, to help bring each
chapter of their amazing story to life for their
supporters. All updates can be shared socially
to attract more supporters and each update is
accompanied by the user’s new profile picture.
NEW! Updates timeline
To support this story-telling, Updates will now
also be organised into an impactful visual timeline
that makes the fundraising journey clear and
With the arrival of the larger cover photo, the
Image Gallery has moved below the timeline.
This means users can still scroll through all the
images added to a page, but that donations and
current activity take priority.
Fully responsive layout
The new page is fully responsive, so the layout
will change to suit the device being used.
So whether you are checking progress on your
phone or browsing on a tablet, the fundraiser’s
story will always be presented in its best possible
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