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UOP RES 351 Week 4 DQ 1 .pdf

Original filename: UOP RES 351 Week 4 DQ 1.pdf
Author: Manoj

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RES 351 Week 4 DQ 1
As part of its bankruptcy restructuring, General Motors (GM) launched a new ad
campaign on June 3, 2009, that was meant to feature a streamlined GM: fewer brands—
including the Cadillac™, Buick™, Chevrolet™, and GMC™ brands—and fewer models
within each brand. What research would you have done to determine which vehicles
models GM should retain and which it should drop? What would you have measured and
with what type of measurement scale?

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