Tatango SMS Advertising Template .pdf

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Original filename: Tatango_SMS_Advertising_Template.pdf
Title: Blueprint - CTA (Tatango Customers)

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SMS MARKETING BLUEPRINT
ADVERTISING TEMPLATES

Updated November 1, 2014

SMS ADVERTISING BLUEPRINT
Use the following template to grow SMS subscribers when advertising your SMS campaign to customers, while also remaining
TCPA & CTIA compliant.

Recurring Program Description

Call-to-Action

TCPA Disclosures

Tell customers what kind of SMS messages
they're subscribing to (e.g. SMS Offers, SMS
Alerts, etc.), and that the SMS messages are
recurring, meaning that they'll be receiving
them on an ongoing basis from your business.

Tell customers the opt-in incentive, followed
by the instructions on how to opt-in.

Tell customers that by participating, they're
consenting to receive SMS messages from
your business. In addition, customers must be
made aware that participation isn't a
condition of a making a purchase.

CTIA Requirement

TCPA Requirement

20% OFF YOUR NEXT PURCHASE
Text BOBS to 12345
& subscribe to receive recurring SMS offers.
By participating, you consent to receive text messages sent by an automatic telephone
dialing system. Consent to these terms is not a condition of purchase.
Message and data rates may apply.
Text "STOP" to opt-out.
T&C/Privacy Policy: www.bobsburgers.com/sms-terms

Msg & Data Rates

Opt-Out Instructions

Terms & Conditions/Privacy Policy

Tell customers that standard message & data
rates may apply for SMS messages from your
business.

Instruct customers on how to opt-out of
receiving SMS messages from your business.
This must be in bold.

Tell customers the website link where they
can find the terms & conditions and the
privacy policy for your SMS messaging
campaign. Tatango customers can use
www.sms-terms.com, instead of creating their
own page.

CTIA Requirement

CTIA Requirement

CTIA Requirement

SMS TERMS & CONDITIONS BLUEPRINT
Use the following template to remain TCPA & CTIA compliant in your SMS campaign's terms & conditions.
The following will be hosted on it’s own website, and linked to from where you advertise your campaign to customers.

Business Name

Recurring Program Description

TCPA Disclosures

Tell customers your business name.

Tell customers what kind of SMS messages
they're subscribing to (e.g. SMS Offers, SMS
Alerts, etc.), and that the SMS messages are
recurring, meaning that they'll be receiving
them on an ongoing basis from your business.

Tell customers that by participating, they're
consenting to receive SMS messages from
your business. In addition, customers must be
made aware that participation isn't a
condition of a making a purchase.

CTIA Requirement

CTIA Requirement

TCPA Requirement

http://www.bobsburgers.com/sms-terms

Bob's Burgers
You're subscribing to receive recurring SMS offers.
Message and data rates may apply.
By participating, you consent to receive text messages sent by an automatic telephone
dialing system. Consent to these terms is not a condition of purchase.
Text "STOP" to opt-out.
Text "HELP" for help.
Privacy Policy: We take privacy very seriously and agree not to share any of your
information with others.

Msg & Data Rates

Privacy Policy

Help Instructions

Tell customers that standard message & data
rates may apply for SMS messages from your
business.

Tell customers what you'll be doing with the
information you collect about them, and who,
if anyone you'll be sharing that information
with.

Tell customers that they can get help by
texting “HELP” to your short code. A toll-free
number, or email address can also be used.

CTIA Requirement

CTIA Requirement

CTIA Requirement

Opt-Out Instructions
Instruct customers on how to opt-out of receiving SMS messages from your business. This must be in bold.

CTIA Requirement


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