An Introduction to Marketing .pdf
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JULY 21, 2014
Statement of Accomplishment
HAS SUCCESSFULLY COMPLETED THE UNIVERSITY OF PENNSYLVANIA'S ONLINE OFFERING OF
An Introduction to Marketing
This is a graduate level introduction to the concepts of Marketing.
The course focuses on branding, customer centricity and go-tomarket strategies.
PETER FADER, PROFESSOR OF MARKETING
PROFESSOR OF MARKETING
WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
BARBARA E. KAHN, PROFESSOR OF MARKETING AND
DIRECTOR, JAY H. BAKER RETAILING CENTER
THIS STATEMENT OF ACCOMPLISHMENT IS NOT A UNIVERSITY OF PENNSYLVANIA DEGREE; AND IT DOES NOT VERIFY THE IDENTITY OF THE
STUDENT; PLEASE NOTE: THIS ONLINE OFFERING DOES NOT REFLECT THE ENTIRE CURRICULUM OFFERED TO STUDENTS ENROLLED AT THE
UNIVERSITY OF PENNSYLVANIA. THIS STATEMENT DOES NOT AFFIRM THAT THIS STUDENT WAS ENROLLED AS A STUDENT AT THE
UNIVERSITY OF PENNSYLVANIA IN ANY WAY. IT DOES NOT CONFER A UNIVERSITY OF PENNSYLVANIA GRADE; IT DOES NOT CONFER
UNIVERSITY OF PENNSYLVANIA CREDIT; IT DOES NOT CONFER ANY CREDENTIAL TO THE STUDENT.
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