tombow cb .pdf

David Teehee
Creative Brief
ART 257

Summary:
My promo ad is going to advertise the Tombow pen. Specifically it will advertise the feature of how the
Tombow pen does not bleed through paper. The ad is going to be placed on the Tombow.us homepage,
as a new ad campaign focusing on the no-bleed feature of the Tombow pens.

Target Audience:
Age: 24-45 age range
Gender: Male and Female
Personality: Careful, Artsy, Quality-aware

Assets Needed:
Two pen characters
simple background audio
simple background illustrations
the Tombow logo

Outline/Script:
The type of animation will be drawn, and all black and white, not using real photography and the setting
will be on a desk that has a sort of park feel to it. There will be very subtle background noises of wind,
trees, and birds. The scene starts with a Tombow pen. The Tombow pen is clearly labeled. Tombow
hops onto the stage that consists of only one line, the horizon. As the Tombow hops forward it passes
scissors stuck in the ground to look like a tree. And then it hops past some binding clips that are
fluttering like birds. It gets distracted by the birds, and turns around to look at them while continuously
walking forward. Ahead appears a stack of lined paper lying on the ground. The Tombow jumps into one
of the three-hole punches and gets stuck. It tries to free itself but instead tips over and hits the ground
hard. It tries to get free but it is stuck in the hole. Next, the sharpie enters. It’s not labeled as a sharpie
but will be animated well enough to where you can tell what it is. The sharpie sees the Tombow lying on
the ground and as he passes, turns to laugh while still walking away, (backwards). I will use real audio for
the snicker. He doesn’t notice that there is an eraser on the ground on the right side of the paper and he
trips over it backwards. He hits the ground hard and his cap goes flying off, and then he starts to bleed
his ink profusely on the ground, which floods out around him. The camera is fixed on the sharpie point,
and you can see the bottom of the Tombow pen hopping away and giving a similar snicker. There is a
quick cut and then words come stamping down…. “Tombow” “They don’t bleed”.