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EPiServer SilverPop User Guide .pdf


Original filename: EPiServer-SilverPop User Guide.pdf
Title: PowerPoint Presentation
Author: Laurie.bowden

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EPiServer CMS & SilverPop
Integration
Training Guide
Version 1.0 | April 2, 2015

Table of Contents
Introduction……………………………………………………………...3 - 4
User Guide – Logging In………………….............................5
User Guide – (1) Create Blocks………………………….…………6 - 7
User Guide – (2) Choose Block Type…………………………..8 - 11
User Guide – (3) Populate Block…………………………………12 - 13
User Guide – (4) Associate Segments…………………………14 - 15
User Guide – (5) Create Campaign……………………………. 16 - 17
User Guide – (6) Preview Campaign……………………………18
User Guide – (7) QA & Send Campaign……………………….19
Open Enhancements………………………………………………….20

2

Introduction
EPiServer is now connected to SilverPop so
that a segmented campaigns can be generated
in EPiServer by content editors and sent to
SilverPop with the associated rule sets. Emails
will still need to be scheduled and sent by
Jordan & the email team.

3

Introduction
Goal:
 Utilize EPiServer as the medium to send segmented
emails to increase member engagement
Features:
 Enables content editors to create segmented email
campaigns independently
 Produces responsive email code
 Dynamically sends HTML with rule-sets to SilverPop
 Sends the most complex rule-set match to the user
based on and/or rules
 Provides a platform to easily preview segmented offers
and understand segmented audiences

4

User Guide – Logging In
Login Information:
UAT URL (‘playground’): https://ng.silverpop.ourvacationcenter.com/EPiServer/
Production URL: https://silverpop.ourvacationcenter.com/EPiServer/
Username: Your Ice Email
Password: Your ICE Network Password

1)
2)
3)
4)

Click on CMS in the top bar
Click Edit
Click the Site Tree icon
Either find the campaign page, create a new page or create new
blocks

Tip: You can click the pin button to keep the site tree and/or the blocks panel open.

5

User Guide – (1) Create Blocks
Step 1: Create Offer Blocks for Campaign
There are three (3) ways to create a new block.
1) Create from Folders
a)
b)

Click the folder icon to the
right of the page
Click the + icon near the
bottom of the right panel

6

User Guide – (1) Create Blocks
2) Create from campaign – Content View
a)

Select ‘create new block’
from the desired content
area

2) Create from campaign – Design View
a)

Select ‘create new
‘block’ from the design
view

7

User Guide – (2) Choose Block Type
Step 2: Choose Block Type
There are currently seven (7) blocks that should be used for the
SilverPop campaigns.

1) Pre Header Offer Type Block

2) Full Width Banner Type Block (Header)

8

User Guide – (2) Choose Block Type
3) Full Width Text Offer Type

4) Three Badge Across Type Block

9


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