UW Media Kit 2016 V1 (PDF)

URBAN WALKABOUT
MEDIA KIT 2016

WHO WE ARE

EMAIL DATABASE
27,000 SUBSCRIBERS

Urban Walkabout is a publisher and a marketing
services company with over 10 years experience
promoting outstanding independent businesses
across Australia and the UK.

WHAT WE OFFER

FACEBOOK IMPRESSIONS
AVG. 50,000 PER POST
INSTAGRAM IMPRESSIONS
AVG 11,000 PER POST

• Expertise in creating effective tailored
multi-platform campaigns for thousands of
Australian small businesses.

UNIQUE WEBSITE VISITORS
100,000 PER MONTH

• Access to a highly engaged, loyal and discerning
national audience through our site, on social
media, email newsletters, and print publications.

ANNUAL PRINT DISTRIBUTION
4,000,000 COPIES

OUR AUDIENCE
75% MID TO HIGH INCOME EARNERS
84% VISIT A BUSINESS AFTER READING ABOUT IT THROUGH URBAN WALKABOUT
59% SEEK OUT OUR GUIDES TO USE, COLLECT & SHARE
54% SPEND $500+ ON FOOD AND DRINK MONTHLY
44% SPEND $500+ ON FASHION AND DESIGN MONTHLY
UTS TOURISM DEPARTMENT URBAN
WALKABOUT AUDIENCE SURVEY, OCT 2014

OUR APPROACH
DISCOVERABLITY

PRINT

MODULE

Urban Walkabout has a long history of
driving positive results for our clients.
Key to this success has been our unique
approach to client service.
Each of our products is designed to
achieve a particular business objective.

AWARENESS

LEAD GENERATION

ADVERTISING

MODULES

CAMPAIGN

MODULE
DISCOVERABILITY

DIRECTORY

We take the time to get to know what
makes your business tick.
We then work with you to build a
package tailored to your specific needs.

BRAND BUILDING

ATTENDANCE

EDITORIAL

MODULE

EVENT

MODULE

ONLINE DIRECTORY
OBJECTIVE: DISCOVERABILITY
Our online directory is the central hub for your
campaign. Inclusion ensures permanent exposure to
our 1.2 million annual website visitors.
• Showcase your business with professional
photography — included at no extra cost.
• Users can book a table, order delivery,
shop online, and view your menu or catalogue.
• Customise an offer or deal with a unique code
to track redemptions.
• Freely edit all content simply and easily
through your own client portal.
• Submit events for publication on our social calendar.

PRINT DIRECTORY
OBJECTIVE: DISCOVERABILITY

SINGLE FEATURE
URBAN WALKABOUT
SYDNEY

ISSUE #19
JAN-JUL’16

SURRY HILLS

We offer select businesses the opportunity to be a
part of our carefully curated local lifestyle guides.
Urban Walkabout city guides are published in all

YOUR CURATED GUIDE TO FASHION DESIGN FOOD & LIFESTYLE

major Australian cities with a total circulation of
over 4 million annually.
Inclusion in our printed guide series is by invite
only, in the form of a single or double feature.

AVG. ANNUAL CIRCULATION 80,000 COPIES PER GUIDE
DOUBLE FEATURE

EDITORIAL MODULE
OBJECTIVE: BRAND BUILDING
One of the best ways to market your business is to help
consumers understand where it fits into their lives.
Our experienced editorial team will work with you to
involve your business in a feature-length article that is
contextually relevant to your prospective customers.
All sponsored content is supported with a targeted media
spend across Facebook and Instagram, ensuring it finds
its way in front of exactly the right audience — even if
they don’t already follow Urban Walkabout.

EXPOSURE TO 100,000 UVs PER MONTH
SENT TO UP TO 27,000 LOCAL EMAIL SUBSCRIBERS
MINIMUM 50,000 TARGETED SOCIAL IMPRESSIONS

CAMPAIGN MODULE
OBJECTIVE: LEAD GENERATION
Our campaign module is specifically designed
to help you build up your email database.
Included in the cost is the design,
development and hosting of your own
campaign landing page.
We also produce all campaign collateral and
promote it across our website, email
newsletters, and social channels.

EXPOSURE TO 100,000 UVs PER MONTH
SENT TO UP TO 27,000 LOCAL EMAIL SUBSCRIBERS
MINIMUM 50,000 TARGETED SOCIAL IMPRESSIONS

EVENT MODULE
OBJECTIVE: ATTENDANCE
As an Urban Walkabout client, submitting events
to our online calendar comes at no cost.
If your event requires an additional boost,
you can elect to upgrade to a promoted event listing.
Your event will surface more frequently online and
will be highlighted in our weekly email newsletter.
And to ensure maximum impact, we will promote
your event across Facebook and Instagram to
guarantee it reaches a minimum of 50,000 people.

EXPOSURE TO 100,000 UVs PER MONTH
SENT TO UP TO 27,000 LOCAL EMAIL SUBSCRIBERS
MINIMUM 50,000 TARGETED SOCIAL IMPRESSIONS