Smarketing Project Recife PROJETO (PDF)

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Author: Glauce Carvalho

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Smarketing Project Recife

The Smarketing Project aims to develop an international environment into the NGO,
magnifying its social promotion through implementing inovative marketing concepts.
You'll be responsible for breaking paradigms and making the NGO's work more visible
to the community and abroad, getting a bigger number or partners for the project in
local and international level.

To have a successful project, you can follow these 3 steps:
Step 1 - Analysis:
Understand the situation of the NGO. Evaluate all the critical points of the NGO through
tools and techniques that help to unravel possible local solutions for the problems
found, or possible development tools to improve the NGO’s plan.
Step 2: Implementation
Organize the operational plan that you will follow and invest in each goal with
commitment and always thinking about your role as a change agent that location. The
weeks of implementation should have clear measurable for each activity you perform.
You can also develop short to long term activities for the following points:
- Human Resources
- Financial
- Communicative
Step 3: Consolidation:
To ensure the long-term effectiveness: Making sure that the tools and general
techniques you brought through the project are easily accessible and passed on to the
head of the NGO, enabling him to use them.

What we expect from you:
1- Prepare and develop the 4-week period of specific material for each of the stages of
the project thinking about its excellence;
2- Provide support to the local administrator, prioritizing the proper development of the
operational plan;
3 - Participate in the IPSO before arrival to Brazil, IPS in the first week and specific
training throughout the project, as well as official events of AIESEC.
4 - Participate in weekly meetings of project planning, recording the
Activities Performed;
5 - Act with commitment, ethical and pro-activity in all actions performed.
6- Participate of the activities planned by the LC and/ or the NGO during the internship.
Also be prepared to present your country during Global Villages.

Schedule of Activities you can use:

Week 0 (Before Arrival) - Study, preparation and talks with AIESEC
Week 1 - Incoming Preparation seminar and analysis of the NGO’s reality
Week 2 – Implementing the plan you built based on the observations and studies
Week 3 – Checking on results and fixing gaps while following the activities determined
Week 4 – Check of the final results brought from your activities, organization of
materials and reports to be left as your legacy to the NGO

In case of any doubts, feel free to contact us at:

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