Rowse DesBrief 13.04.16 .pdf
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ROWSE
SOCIAL TEAM: Geneva (Katie if Geneva away)
HOURS ALLOCATED FOR THIS BRIEF: 8 (+4 for changes)
ROWSE
SOCIAL THEMES
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Recipe links (to site)
Bee/honey Facts
#RealManuka campaign https://www.rowsehoney.co.uk/real-manukahoney/ (and any more that Rowse may launch)
Competitions
UGC – often from Instagram
Regular delicious food images
Events or reactive (Easter, Royal Baby etc)
SOCIAL PAGES
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Rowse Honey, @RowseHoneyUK
Nature inspired images/photography
Simple, no/or very small amount of illustration
No/or small amount of text on images
Take inspiration from the TV ad and website >
www.youtube.com/watch?v=4k9OOxLmGCc,
www.rowsehoney.co.uk
MULTIPLE IMAGES
PLEASE USE:
NAME OF IMAGE
UGC IMAGE
SAVED IMAGE NAME
lindy_
IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images
missmeaneys
timberyarduk
INSTRUCTIONS
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Please can we create a style for UGC images (usually from
Instagram)
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Must include the Rowse logo.
No text.
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At the moment we have a ‘nature inspired’ boarder as the
lockup so it could be a boarder or another type of lockup.
Perhaps something simpler/subtler.
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Please create assets using the top three images.
EXAMPLES OF CURRENT DESIGN:
DO A FACEBOOK VERSION
Square/size of asset
DO A TWITTER VERSION
1024 x 574px
DO A INSTAGRAM VERSION
No will use FB version
MULTIPLE IMAGES
PLEASE USE:
NAME OF IMAGE
CAMPAIGN FOR REAL MANUKA
SAVED IMAGE NAME
CFRM1
IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images
CFRM2
INSTRUCTIONS
EXAMPLES OF CURRENT DESIGN:
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Please can we create a style for the CFRM images.
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These will usually be link images (www.rowsehoney.co.uk/realmanuka-honey)
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Must include the Rowse logo and the CFRM logo.
No text.
Could include a lockup – ideas welco
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Please create assets using the top two images.
DO A FACEBOOK VERSION
1200 X 630
DO A TWITTER VERSION
1024 x 574
DO A INSTAGRAM VERSION
No will use FB version
MULTIPLE IMAGES
PLEASE USE:
NAME OF IMAGE
BEE/HONEY FACTS
SAVED IMAGE NAME
IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images
Honeybees
INSTRUCTIONS
EXAMPLES OF CURRENT DESIGN:
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Please can we create a style for bee or honey fact images.
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Must include the Rowse logo.
Text – LESS THAN 20% so we can use media spend.
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At the moment we have a boarder and facts logo as the lockup
so it could be a boarder or another type of lockup.
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Please create an asset using the top image.
COPY – A bee’s wing beat 200 times per minute making their
famous bzzzz sound.
DO A FACEBOOK VERSION
Any (perhaps most suited to asset)
DO A TWITTER VERSION
1024 x 574px
DO A INSTAGRAM VERSION
No will use FB version
MULTIPLE IMAGES
PLEASE USE:
NAME OF IMAGE
RECIPE LINK POSTS
SAVED IMAGE NAME
IMAGES SAVED:
Within the design team web folders
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INSTRUCTIONS
EXAMPLES OF CURRENT DESIGN:
•
Please can we create a style for recipe link posts (they link to
somewhere here www.rowsehoney.co.uk/honey-recipes)
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Must include the Rowse logo.
No text.
Could include a lockup – ideas welcome
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Please create assets using the top four images.
The files for these images are saved within the website design
folders (sorry, I don’t have access to these)
DO A FACEBOOK VERSION
1200 X 630
DO A TWITTER VERSION
1024 x 574px
DO A INSTAGRAM VERSION
No will use FB version
MULTIPLE IMAGES
PLEASE USE:
NAME OF IMAGE
REGULAR ASSETS
SAVED IMAGE NAME
ChelseaFlowerShow
IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images
BankHolidayCake
INSTRUCTIONS
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Please can we create a style for regular image posts. These could
be related to an event, reactive or just additional content.
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Must include the Rowse logo.
No text. (Perhaps though we could make an additional one with
text just to see how it would look.)
Could include a lockup – ideas welcome
•
Please create assets using the top two images.
EXAMPLES OF CURRENT DESIGN:
DO A FACEBOOK VERSION
Size/shape of asset
DO A TWITTER VERSION
1024 x 574px
DO A INSTAGRAM VERSION
No will use FB version
MULTIPLE IMAGES
PLEASE USE:
NAME OF IMAGE
COMPETITIONS
SAVED IMAGE NAME
IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images
Comp1
Comp2
Comp3
Bottles saved within the digi folders.
INSTRUCTIONS
EXAMPLES OF CURRENT DESIGN:
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Please can re-create the below competition posts in a new style.
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Must include the Rowse logo.
Copy – Win with Rowse Honey
Text on the image must be LESS than 20% text (so we can use
media spend)
Please can the kitchen scene contain the rowse original,
cinnamon honey and bowl (see the example asset). These three
assets are saved within the digital folders.
Please create assets using the top three images (saved in the
May folder).
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DO A FACEBOOK VERSION
1200 X 630
DO A TWITTER VERSION
1024 x 574px
DO A INSTAGRAM VERSION
No will use FB version
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