Rowse DesBrief 13.04.16 .pdf

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ROWSE
SOCIAL TEAM: Geneva (Katie if Geneva away)
HOURS ALLOCATED FOR THIS BRIEF: 8 (+4 for changes)

ROWSE
SOCIAL THEMES









Recipe links (to site)
Bee/honey Facts
#RealManuka campaign https://www.rowsehoney.co.uk/real-manukahoney/ (and any more that Rowse may launch)
Competitions
UGC – often from Instagram
Regular delicious food images
Events or reactive (Easter, Royal Baby etc)

SOCIAL PAGES






Rowse Honey, @RowseHoneyUK
Nature inspired images/photography
Simple, no/or very small amount of illustration
No/or small amount of text on images
Take inspiration from the TV ad and website >
www.youtube.com/watch?v=4k9OOxLmGCc,
www.rowsehoney.co.uk

MULTIPLE IMAGES
PLEASE USE:

NAME OF IMAGE

UGC IMAGE

SAVED IMAGE NAME
lindy_

IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images

missmeaneys
timberyarduk

INSTRUCTIONS


Please can we create a style for UGC images (usually from
Instagram)




Must include the Rowse logo.
No text.



At the moment we have a ‘nature inspired’ boarder as the
lockup so it could be a boarder or another type of lockup.
Perhaps something simpler/subtler.



Please create assets using the top three images.

EXAMPLES OF CURRENT DESIGN:

DO A FACEBOOK VERSION

Square/size of asset

DO A TWITTER VERSION

1024 x 574px

DO A INSTAGRAM VERSION

No will use FB version

MULTIPLE IMAGES
PLEASE USE:

NAME OF IMAGE

CAMPAIGN FOR REAL MANUKA

SAVED IMAGE NAME
CFRM1

IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images

CFRM2

INSTRUCTIONS

EXAMPLES OF CURRENT DESIGN:



Please can we create a style for the CFRM images.



These will usually be link images (www.rowsehoney.co.uk/realmanuka-honey)





Must include the Rowse logo and the CFRM logo.
No text.
Could include a lockup – ideas welco



Please create assets using the top two images.

DO A FACEBOOK VERSION

1200 X 630

DO A TWITTER VERSION

1024 x 574

DO A INSTAGRAM VERSION

No will use FB version

MULTIPLE IMAGES
PLEASE USE:

NAME OF IMAGE

BEE/HONEY FACTS

SAVED IMAGE NAME

IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images

Honeybees

INSTRUCTIONS

EXAMPLES OF CURRENT DESIGN:



Please can we create a style for bee or honey fact images.




Must include the Rowse logo.
Text – LESS THAN 20% so we can use media spend.



At the moment we have a boarder and facts logo as the lockup
so it could be a boarder or another type of lockup.




Please create an asset using the top image.
COPY – A bee’s wing beat 200 times per minute making their
famous bzzzz sound.

DO A FACEBOOK VERSION

Any (perhaps most suited to asset)

DO A TWITTER VERSION

1024 x 574px

DO A INSTAGRAM VERSION

No will use FB version

MULTIPLE IMAGES
PLEASE USE:

NAME OF IMAGE

RECIPE LINK POSTS

SAVED IMAGE NAME

IMAGES SAVED:

Within the design team web folders

-

INSTRUCTIONS

EXAMPLES OF CURRENT DESIGN:



Please can we create a style for recipe link posts (they link to
somewhere here www.rowsehoney.co.uk/honey-recipes)





Must include the Rowse logo.
No text.
Could include a lockup – ideas welcome




Please create assets using the top four images.
The files for these images are saved within the website design
folders (sorry, I don’t have access to these)

DO A FACEBOOK VERSION

1200 X 630

DO A TWITTER VERSION

1024 x 574px

DO A INSTAGRAM VERSION

No will use FB version

MULTIPLE IMAGES
PLEASE USE:

NAME OF IMAGE

REGULAR ASSETS

SAVED IMAGE NAME
ChelseaFlowerShow

IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images

BankHolidayCake

INSTRUCTIONS


Please can we create a style for regular image posts. These could
be related to an event, reactive or just additional content.





Must include the Rowse logo.
No text. (Perhaps though we could make an additional one with
text just to see how it would look.)
Could include a lockup – ideas welcome



Please create assets using the top two images.

EXAMPLES OF CURRENT DESIGN:

DO A FACEBOOK VERSION

Size/shape of asset

DO A TWITTER VERSION

1024 x 574px

DO A INSTAGRAM VERSION

No will use FB version

MULTIPLE IMAGES
PLEASE USE:

NAME OF IMAGE

COMPETITIONS

SAVED IMAGE NAME

IMAGES SAVED:
afp://10.1.0.27/Data/2016/Clients/Ro
wse/_Projects/Rowse_Social_ROWSS125/Digital_Delivery/05_May/Stock_
Images

Comp1
Comp2
Comp3

Bottles saved within the digi folders.

INSTRUCTIONS

EXAMPLES OF CURRENT DESIGN:



Please can re-create the below competition posts in a new style.





Must include the Rowse logo.
Copy – Win with Rowse Honey
Text on the image must be LESS than 20% text (so we can use
media spend)
Please can the kitchen scene contain the rowse original,
cinnamon honey and bowl (see the example asset). These three
assets are saved within the digital folders.
Please create assets using the top three images (saved in the
May folder).




DO A FACEBOOK VERSION

1200 X 630

DO A TWITTER VERSION

1024 x 574px

DO A INSTAGRAM VERSION

No will use FB version


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