Rowse DesBrief 13.04.16.pdf

ROWSE
SOCIAL THEMES
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Recipe links (to site)
Bee/honey Facts
#RealManuka campaign https://www.rowsehoney.co.uk/real-manukahoney/ (and any more that Rowse may launch)
Competitions
UGC – often from Instagram
Regular delicious food images
Events or reactive (Easter, Royal Baby etc)

SOCIAL PAGES
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Rowse Honey, @RowseHoneyUK
Nature inspired images/photography
Simple, no/or very small amount of illustration
No/or small amount of text on images
Take inspiration from the TV ad and website >
www.youtube.com/watch?v=4k9OOxLmGCc,
www.rowsehoney.co.uk