Southern Frattire Company Info FOR SALE (PDF)

1

Background
My name is Mark Fletcher. I started Southern Frattire in January of 2011
while I was a sophomore in college at Virginia Tech. As a full-time student, I had
limited time to devote to the business. Therefore, I decided to take a semester off
from school to really get things going. I designed all of the t-shirts in Summer of
2011 and had them produced early in the Fall. I built my own website using
Volusion’s e-commerce platform and it officially launched on November 12, 2011.
My brand showed great promise, as I received 50 orders for 95 items during the
first 45 days of its existence. My product selection was and still is very limited – it
consists of 5 different t-shirts and 4 colors of can koozies. I feel very confident
that the right person (or company) with a decent amount of capital could really
hit a homerun with this brand. As a college student, my resources were very
limited both time-wise and financially.
In early 2012, my company continued to make greats strides, as I secured a
large order from my second retailer – Walker Brothers in Fayetteville, Arkansas.
They purchased over $1,000 worth of t-shirts and then placed a second order a
few weeks later. However, I failed to build my retail clients at all from there
because I had returned to school as a computer science student and barely had
any time to pursue new opportunities. From this time forward, I had less and less
time to devote to the business and as a result, sales declined significantly. I have
decided to sell my business because I have other interests that I would like to
pursue. However, the right person or company could make this brand
tremendously successful.

2

PROVEN SUCCESS
My website launched on November 12, 2011. Keep in mind that this a one man
operation ran by a full-time college student. During the 45-day time frame
between 11/12/2011 and 12/24/2011, my website sales were at their highest
because I was not enrolled in school at that time and had more time available for
advertising efforts.
Sales Statistics for 11/12/11 – 12/24/2011
 50 orders (1.11 per day)
 95 items sold
 $1,016 in Sales
Full order record from this time frame…
Order
ID
Order Date
Payment Amount
76
12/24/2011
22.00
73
12/24/2011
18.70
72
12/21/2011
21.25
70
12/20/2011
39.95
68
12/20/2011
18.70
67
12/20/2011
22.00
66
12/20/2011
18.70
65
12/20/2011
25.00
64
12/20/2011
25.00
63
12/19/2011
3.00
62
12/19/2011
22.00
60
12/17/2011
2.55
59
12/17/2011
5.10
58
12/17/2011
22.00
57
12/15/2011
5.10
54
12/15/2011
21.25
53
12/15/2011
44.00
52
12/13/2011
22.00
51
12/13/2011
6.00
49
12/11/2011
22.00
48
12/9/2011
22.00
46
12/9/2011
22.00
45
12/9/2011
22.00
44
12/8/2011
28.00
40
12/7/2011
44.00

Ship City
Marietta
Rocky Mount
Elizabethton
Kenner
murfreesboro
Bristol
Bristol
Stockbridge
Jacksonville
Deland
Johnson City
Finksburg
deland
WEATHERFORD
Raleigh
Cincinnati
Tyler
Pittsburgh
Deland
Manhattan
Pittsburgh
Brigantine
Rocky River
Bessemer City
glenview
3

Ship
State
GA
VA
TN
LA
TN
VA
VA
GA
NC
FL
TN
MD
FL
TX
NC
OH
TX
PA
FL
KS
PA
NJ
OH
NC
IL

Pay
Method
Visa
PayPal
Visa
PayPal
MasterCard
PayPal
Visa
PayPal
MasterCard
Visa
MasterCard
PayPal
Visa
MasterCard
Visa
Visa
MasterCard
Visa
Visa
PayPal
Visa
Visa
MasterCard
Visa
MasterCard

Quantity
1
2
3
4
2
1
2
2
2
1
1
2
3
1
3
3
2
1
2
1
1
1
1
3
2

39
35
32
28
26
25
22
21
20
19
18
17
16
15
14
13
12

12/7/2011
12/6/2011
12/5/2011
12/5/2011
12/2/2011
12/1/2011
11/30/2011
11/29/2011
11/26/2011
11/25/2011
11/25/2011
11/25/2011
11/25/2011
11/25/2011
11/25/2011
11/25/2011
11/22/2011

22.00
22.00
22.00
22.00
6.00
3.00
66.00
22.00
22.00
15.40
17.50
15.40
17.50
32.90
15.40
2.10
22.00

11
10
9
7
6
5
4
3

11/18/2011
11/17/2011
11/16/2011
11/15/2011
11/15/2011
11/14/2011
11/12/2011
11/12/2011

9.00
6.00
18.70
39.95
2.55
44.00
23.38
3.00
1,016.08

Charlottesville
Asheville
Manhattan
Manhattan
Abilene
Aiken
Metairie
Canton
Alabaster
Beaumont
Youngstown
lilburn
Alexandria
Houston
Houston
Upton
Farmville
HampdenSydney
Lexington
St. Louis
williamsburg
Bristol
San Marcos
Lubbock
Bristol

Website Sales by Year…

4

VA
NC
KS
KS
TX
SC
LA
GA
AL
TX
OH
GA
VA
TX
TX
KY
VA

MasterCard
Visa
PayPal
PayPal
Visa
Visa
Visa
PayPal
Visa
MasterCard
MasterCard
Visa
Visa
Visa
Visa
PayPal
Visa

1
1
1
1
2
1
3
1
1
2
3
2
3
4
2
2
1

VA
KY
MO
VA
VA
TX
TX
VA

Visa
PayPal
PayPal
MasterCard
Visa
Visa
PayPal
Visa

3
2
2
4
2
2
1
1
95

Inventory - 6/20/15
Comfort Colors T-Shirts

Classic Logo Pocket Tee - Blue
Small
Medium
Large
XL
Total

Classic Logo Pocket Tee - White
Small
Medium
Large
XL
Total

Classic Logo Pocket Tee - Yellow
Small
Medium
Large
XL
Total

Frat Tub Pocket Tee
Small
Medium
Large
XL
XXL
Total

Southern Lax Bro Pocket Tee
Small
Medium
Large
XL
Total

T-Shirt Totals

Quantity
17
31
66
33

Cost ($5.31/unit)

147

$780.57

Quantity
27
39
42
39

Cost ($5.31/unit)

147

$780.57

Quantity
4
13
23
27

Cost ($5.31/unit)

67

$355.77

Quantity
14
19
1
12
2

Cost ($5.31/unit)

48

$254.88

Quantity
10
14
1
7

Cost ($5.31/unit)

32

$169.92

441

$2,341.71

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WEBSITE DESIGN
As you can see from the prices below, contracting a developer to build an
e-commerce website is a significant investment and takes a considerable amount
of time. My website is already setup and ready to go!

SouthernFrattire.com (At least a $3,500 value).

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WEBSITE PRICING & FEATURES
My website is hosted by Volusion, an all-in-one E-Commerce solution. My current
plan costs $28.00/month.

Certified US Trademark

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Buyer will receive the following…
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Full ownership of the business
The Southern Frattire trademark and all associated rights & privileges
All digital files that include logo design & t-shirt designs
All picture files of products, etc. that are currently on the website
Company Website
5 email accounts
All social media accounts – Twitter, Facebook, Instagram
$2,341.71 in Inventory (outlined on page 5)
Access to every sale we have made and the associated customer info.
1 week of coaching from the former owner: Mark Fletcher
o I will be available for additional questions at any time after and will
be eager to assist the buyer any way I can

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