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JONAS
LINDBERG
UME Å INSTITUTE OF DESIGN
2015 DESIGN PORTFOLIO

JONAS
LINDBERG

EDUCATION
2014 - 2017

2013 - 2014

2009 - 2013

Industrial Design
Umeå Institute of Design
Umeå
Preparatory Industrial Design
FIDU
Hällefors
Technical/Design
Alströmergymnasiet
Alingsås

EXPERIENCE
Start of 2016,
11 weeks
Summer 2015,
5 weeks

CONTACT
email jonas.lindberg.olof@gmail.com
phone +46 708 - 11 64 58
linkedin linkedin.com/in/jonaslindbergolof

Design Internship
Kiska
Niederalm, Austria
Design Internship
White Architecture/Design
Gothenburg

SKILLSET
Software Photoshop, InDesign, Illustrator, Sketchbook Pro, Premier Pro,
Alias, Rhinoceros, SolidWorks/Solid Edge, Keyshot,
Office, iWork, OS X, Windows
Languages Swedish, English, German (basic)
Traditional Workshop (clay, lathe, paint, foam, wood, metal, etc.)

1
2

3
4

5

SMART FORFEET

ELECTRUM SPLIT

BEO BLOW

LAMY RADII

MISCELLANEOUS

1
SMART FORFEET
This project challenged us to analyse the design language of a car
and apply it on the shoe. Focus was to find defining volumes and
sections to apply via sketches and clay modelling.

FORM PROJECT - 4 WEEKS - BA SEMESTER 3

SQUARISH DETAILS

HEXAGONAL PATTERN

The shape of head- and rear
lights along with other parts
are derived from square
shapes but modified with a
rounder and softer feel.

TRIDION SAFETY CELL
The main structure of the car is
also the key visual element.

A playful and modern looking
feature created by hexagons
in a half-tone pattern.

GRAPHIC > FORM
EXTREME STANCE
The wheels are pushed
almost outside of the cars
body. This very defining
design feature makes
the car look bold and
self-confident.

The strong graphic feature
cuts through the defining
volumes of the wheel arches in a reckless way.

Apply the style
and philosophy
of the Smart
Fortwo onto a
shoe, what do
you get?

SKETCH DEVELOPMENT
The natural habitat of the Smart Fortwo is inside a
crowded mega-city, something I wanted to bring on
to the shoe. After trying out several different design
directions I chose to use the strong graphic element
and implement in a similar way as on the car Smart, a
visual highlight that is part of the structure.

SMART FORFEET
The result is a foot friendly city-jogger created to
take you comfortably between any two destinations in a mega-city. The airy and lightweight textile core is wrapped in the Tridion rubber structure
providing support and cushioning.

TRIDION RUBBER STRUCTURE
The shoe is built around a asymmetrical, durable and flexible rubber architecture providing support in the wearers foot arch and
makes sure the shoe is kept comfortably at place.

3D HEXAGONAL SOLE
The sole construction is inspired by the half-tone
styled hexagonal pattern found on the car. In a playful and spectacular way the pattern stretches up to
the front, rear and side of the shoe.






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