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business pitch .pdf



Original filename: business pitch.pdf
Title: business pitch

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Study Flash Cards
Revolutionising revision

Presenting a new way to
revise.
Study Flash Cards is an app that
makes studying with flashcards on
the go effortless & painless.
-

No more annoying physical flash cards
Managing flash card decks has never been easier
Study on the go with your mobile device

Why Study Flash Cards
embodies greatness?
Features

Marketing Mix
Price:
- Freemium pricing model 

Product:
- Simple and easy to use
- Mobile Phone App
- No complex and distracting features

Place:
- Free download on app
stores
- Competitors include Quilt,
Chegg and Flashcards Free.
- Product is different because
it is easier, more simple and
faster to use.

-

Ads are shown in app and a in app
purchase

of $1 is optional to disable the
adverts

Promotion:
- Product will be promoted through
educational institutions
- Strategic partnerships with schools
- Promote just before exams (appeal
to people who like cramming)

Financing
Expenditures

Fixed costs
($NZD)

Variable costs
($NZD)

Apple developer
account

150

0

iOS App
Development

(developed by
myself for free)

0

Break Even at 150
units sold

1 Unit = 1 In app purchase to disable ads or 1000 ad impressions

Growth Strategies
Market Penetration
Study Flash Cards will
be initially offered for
free to help penetrate
the market as
competitors are offering
a freemium model and
this may make Study
flash cards more
appealing

Product Expansion
Study Flash Cards
will continue to have
features added to it 

that the competition
offer at a fee to
improve growth and
adoption rates.

STEEPLE Analysis
Economic
Study Flash Cards is affected directly very
minimally by changes in the market (exchange rate, inflation, recession,
unemployment and interest rates) as soon as it breaks even because after
that there is no additional cost required to maintain the app to a global
audience. Because Study Flash Cards uses ads as one of it’s revenue
streams it doesn’t rely on customer confidence or spending patterns
because they don’t pay anything they only have an ad at the bottom.
However, in saying that Study Flash Cards is an educational product and
is affected heavily by the demand for success in academics as it is
focused around remembering key terms and if the need to succeed
academically changes, it is likely that Study Flash Cards will be affected
by the change due to ether more or less demand for such a product that
assists in the learning of academics.

What makes Study Flash
Cards a success?


There are millions of kids in studying in middle school
all the way to university who have a need to be able to
revise.




Study Flash Cards makes this easy.




If you are a business Pamoja student yourself, we have
a end of year test in a few weeks that you need to revise
for. 




Study Flash Cards is the app to help you ace your tests!



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