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Yamaha Ray .pdf

Original filename: Yamaha Ray.pdf
Author: Nitin Upadhyay

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Yamaha Ray-ZR scooter Launched
The Yamaha Ray-ZR is the fifth scooter offering from the Japanese two-wheeler giant for the
Indian market. The Ray-ZR is also the first Yamaha scooter in India to get disc brake as an
optional extra

India Yamaha Motor expanded its scooter portfolio in the Indian market by launching the
new Ray-ZR. The new scooter will be offered in two variants, standard and with disc
brake. The Yamaha Ray-ZR standard variant has been priced at Rs 52,000 while the
disc brake variant carries a sticker price of Rs 54,500 (both prices ex-showroom Delhi).
The scooter was first showcased at the 2016 Auto Expo in Delhi earlier this year. It is
the second new product launch for Yamaha after the Saluto RX 110cc commuter bike
that was launched last week. The Yamaha Ray-ZR has a sporty styling and is targeted
at young male riders with its edgy design language.

Speaking about the new scooter, Roy Kurian, VP-Sales & Marketing, Yamaha Motor
India Sales Pvt. Ltd. said, “Out of the total demand of two wheelers in India, the scooter
segment is soaring with 30% contribution to the sales and we are looking at 10% market
share for this year. With Yamaha’s forte to cater to youngsters with its DNA of style,
sportiness and innovation, the new Cygnus Ray-ZR will surely be a treat for real boys,
especially among the ones particularly keen on style and technology. With the launch of
the Fascino in 2015, Yamaha further witnessed a steep growth in sales, which only
testifies its strong product focus and market strategy. We are excited to launch the new
Cygnus Ray-ZR which is all set to rev many hearts among Indian customers.”
The Yamaha Ray-ZR is powered by the same 113cc air-cooled motor as seen on other
scooters in the Yamaha India portfolio. The single-cylinder mill churns out 7.1PS at
7,500rpm while peak torque rating stands at 8.1Nm at 5,500rpm. The engine also
features Yamaha’s patented “Blue Core” that improves combustion efficiency and the
Japanese two-wheeler giant claims a mileage figure of 66kmpl for the new scooter. The
Yamaha Ray-ZR tips the scale at just 103kg as the body panels are made from fibre.
Talking about features, the scooter gets a generous 21-litre under seat storage capacity
and tubeless tyres. The new Yamaha Ray-ZR is also the first Yamaha scooter in India
to offer front disc brake as an optional extra which is a good move owing to the better
braking performance of disc brakes. The standard variant gets drum brakes on both the
wheels. Telescopic front forks and monoshock unit at the back take care of suspension
duties. The Yamaha Ray-ZR is the fourth scooter from Yamaha for India which currently
consists of Yamaha Ray Z (unisex), Yamaha Alpha (family scooter) and the stylish
Fascino (female oriented) which has got off to a great start in the Indian market. The
disc brake and the drum brake variant will be offered in two colour option.
To know more about New Yamaha RayZR, visit: http://www.zigwheels.com/newsfeatures/news/yamaha-rayzr-scooter-launched-at-rs-52000/25332/

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