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Rolex Buyers Guide .pdf

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36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

Rolex Buyer’s Guide
by Time4Luxury
Table of Contents:

Why should I buy a ROLEX?
When to buy a ROLEX
New vs. Used ROLEX Timepieces
Choosing a ROLEX Model
Where to Buy a ROLEX

Why Should I Buy a ROLEX?
For the last century, the name ROLEX has garnered respect as the highest quality timepiece
manufacturer in the world. Their science lab and in-house foundry guarantee that their materials
are flawless. Every one of their watches is carefully crafted by a combination of the best
engineers and most advanced robots and then hand-tested and set before leaving the premises.
The entire process takes about a year for each watch.
ROLEX was started by a pair of men that married into the same family in at the turn of the 20th
century. Wilsdorf and Davis was founded in 1905, and after ten years of successfully importing
Herman Aegler’s Swiss movements into England, they registered the company name “ROLEX”
in 1915. The company moved to Geneva, Switzerland in 1919 in order to escape wartime levies
and has been operating from there ever since.
For the last 100 years, some of the most influential leaders and high profile celebrities have been
wearing ROLEX watches including Martin Luther King Jr., President Dwight D. Eisenhower,
Winston Churchill, Steve McQueen, Harrison Ford and Ellen DeGeneres. These luxury
timepieces are considered to be symbols of success, class and tradition and are more than just a
watch; they’re a work of art.
Joining the rank of elite people who own and wear a ROLEX luxury timepiece is a monumental
occasion in your life. Many people purchase a ROLEX to celebrate a milestone, display a level
of success, honor a century old custom, or give an exquisite, life-long gift.
Here at Time4Luxury, we believe that everyone deserves the ability to join the exclusive club of
ROLEX owners. That’s why we purchase our pieces from the most successful and wellrespected wholesalers in the industry, so that we can sell these luxury watches for affordable
prices. It’s time for you to own the timepiece you deserve, and we’re here to make that happen.

36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

When to buy a ROLEX
Many people love the idea of owning a ROLEX, but think to themselves, is now the right time?
While we believe that TODAY is the best day to buy a ROLEX, many people are more cautious
when it comes to making such a significant investment. However, there are a number of reasons
that someone could want to buy a luxury timepiece. Here are the top 5 reasons people buy
ROLEX watches. celebrate a milestone, display a level of success, honor a century old custom,
or give an exquisite, life-long gift.
1. Commemorate a Milestone
Special achievements such as graduations, engagements, a huge contract or sale, should be
celebrated! What better way than by taking your hard earned money and investing it in yourself?
A commemorative ROLEX is one of the most special kinds of watches. They will last you the
rest of your life and allow you to reflect on the path that led you to where you are now.
2. Communicate Success
If you’re looking to take your style, self-image, or personal brand to the next level, putting a
ROLEX on your wrist will get you there. Joining the ranks of Brad Pitt, Jennifer Aniston,
Harrison Ford, Daniel Craig, Charlize Theron and other high profile celebrities and influencers
tells the rest of the world that you’ve made it.
3. Making an Investment
ROLEX timepieces are not like ordinary watches. A well-maintained ROLEX may actually go
up in value as the years go by. This brand appreciation is pretty unique and one of the reasons
ROLEX is in the top 100 most influential brands on the planet.
4. Giving a Gift
Imagine the feeling of opening up a present and seeing a sparkling new ROLEX in the original
box. Not many people are lucky enough to experience that level of joy. Not only will the
memory of that moment last a lifetime, but every time they glance down at their wrist they’ll be
reminded of how special they are. Now that’s a gift worth giving.
5. It’s Time
At Time4Luxury, we believe that there’s no time like the present to improve your lifestyle. No
matter your reason for wanting to invest in a ROLEX, Time4Luxury offers the best prices and
highest level of customer service of any online watch seller. We’ll help you through every step
of the way from prospecting to purchasing to personal styling.

36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

New vs. Used ROLEX Timepieces
Whether you’re looking to buy your first ROLEX or your tenth, each purchase must be prefaced
with some important considerations. One of the first questions you will have to ask yourself is:
“Should I buy a new or used timepiece?” There really is no right answer to this question, as there
are advantages and disadvantages of each option, and it really depends on your personal
preference. Here are the pros and cons of new and used ROLEX watches:
The pros of purchasing a new ROLEX seem pretty obvious to me. They are guaranteed to be
100% authentic, they’re in perfect condition, and they’re the latest style in the world of haute
horlogerie. Buying a new ROLEX is a huge occasion and marks a special time in your life. Plus
there is a feeling of ownership and empowerment that many people believe you cannot get from
a used watch.
Some people view the high prices of ROLEX watches as a con of buying new, as you may be
able to find a used one for cheaper. Also, there’s no history engrained in a new ROLEX
timepiece. No one knows which model from this year is going to be celebrated in twenty years,
so some people consider it a roll of the dice.
There are two main pros when buying a used timepiece, and they present different opportunities
for buyers. The first is price. If you’re looking to buy your first ROLEX, a used timepiece may
be a good option. You can find many models that are a couple years old for a significantly lower
price than the newest models. This is a good way to learn how to maintain a ROLEX without
‘blowing a fortune.’ The second advantage is that this opens you up to the world of vintage
ROLEXES. This is a whole new realm of options and is only traversed by the serious collectors.
The most obvious con of buying a used watch is that there are thousands of replicas and
scammers out there trying to pull the wool over buyers’ eyes. However, this is easily avoidable
as long as you do proper research and prospecting.

36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

All Time4Luxury watches come with a 100% authenticity guarantee so you don’t need to worry
about fakes and scammers. Whether you’re looking for a new or used timepiece, we’ll help you
find the perfect watch for your style.

Choosing a ROLEX Model
The most fun and challenging part of buying a ROLEX is choosing a model. For the average
buyer this is a long-term investment, so it’s important to pick the right one. However, finding the
perfect ROLEX for you depends entirely on your budget, intentions and personal style. Here are
a list of all the different models offered by ROLEX, with a description of each one, in order to
help you understand your different options.
Oyster Perpetual
This is one of the most functional and formal models ROLEX has ever produced. The Oyster
Perpetual exudes elegance through simplicity and tradition.
There are many different options for the Lady-Datejust in order to reflect the uniqueness of each
one of its wearers. It exudes femininity through diversity and elegance.
The Datejust is one of the most popular and iconic luxury timepieces of all time. It is a
quintessential element of every watch enthusiasts collection and its style has transcended
The Day-Date, often referred to as the ‘President’ because ROLEX presented Dwight D.
Eisenhower with a model. Worn by John F. Kennedy, Richard Nixon, and Gerald Ford as well,
this model is rich in history and sophistication.
The Sky-Dweller is built for the world travelers. It has two time zones, an annual calendar and
14 original patents protecting its innovations. This is a bold and daring model.

36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

The Milgauss was designed for scientists that work in highly magnetic fields. This watch is for
the analytically minded who appreciate a design that balances function and style.
The Explorer and Explorer II are some of the strongest and boldest models ROLEX has ever
produced. It is for the courageous and audacious that blaze new trails and conquer new frontiers.
The GMT-Master and GMT-Master II were originally designed for pilots travelling through
multiple time zones. Because of its flawless functionality and stunning design, it since has
become one of the most popular ROLEX models worn all over the world.
The ROLEX Submariner is the archetype for all diving watches in production. It revolutionized
the world of deep-sea diving and its elegant style and perfect performance have made it one of
the most popular ROLEX models of all time.
The Sea-Dweller is the result of decades of research and collaboration with diving professionals.
It is one of the most heavy duty timepieces ROLEX offers and, depending on the model, is
waterproof from 4,000 to 12,800 feet.
The Yacht-Master and Yacht-Master II were designed for boat racers, and have since turned into
the most popular ROLEX model among boating enthusiasts around the world.
Worn by legendary racer Paul Newman the Cosmograph Daytona is one of the most celebrated
models in the world of haute horlogerie. It represents ROLEX’s commitment to breaking barriers
and is worn by those with the same level of dedication.
The Cellini Time, Cellini Date, and Cellini Dual Time are Renaissance inspired pieces. Worn by
those committed to learning, knowledge and creation, these pieces have withstood decades of
changing styles through a bold, muted elegance.

36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

Where to Buy a ROLEX
After you’ve done all of your prospecting, and are ready to make your purchase, it’s time for you
to decide where you’re going to buy your ROLEX. There are number of options, from auction
houses to ROLEX themselves. However, since auctions are always hit or miss, and showrooms
have huge overhead costs, shopping online almost always proves to be the most legitimate and
cost-effective method for buying a ROLEX.
Here at Time4Luxury, we source all of our watches from the most successful and respected
ROLEX wholesalers in the industry. Because of our great relationship with this network we are
able to offer 100% authentic ROLEX watches at the most affordable prices on the web. All of
our watches are brand new, current year models unless otherwise specified.
Wire Discount
In addition to our already reduced prices, we offer an additional discount if you pay by wire
transfer. This is an amazing opportunity for you to save hundreds or even thousands of dollars on
your ROLEX purchase. If you have any questions regarding our ROLEX watches please call us
today at (305) 219-8184 or send an email to info@time4luxury.com. We look forward to helping

To learn more about buying a Rolex, contact Time4Luxury:
36 NE 1st Street #230
Miami, FL 33132
(305) 219-8184

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