Product IDs .pdf

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A Good Reason to Rebrand - Coming of Age
In its life cycle, a business may start and experience growth,
without necessarily having a professionally designed brand.
However rebranding becomes a crucial step for businesses to be
taken seriously as they expand into more aggressive markets. We
believe this is where STATWRAP as a brand are at the moment

Product ID A
Spoon & Fork enclosed in Diamond shape

The fork and spoon symbolise food – fresh and ready for
consumption.

RATIONALE

The diamond shape suggests strength, organization and
efficiency.
Fonts: Byom is a fresh, strong and solid typeface that brings
out the feel of the brand’s promise to consumers.

The colours used on the logo have symbolism.

RATIONALE

Yellow: The color of sunshine, hope, and happiness,
freshness, happiness, positivity, clarity, energy, optimism,
remembrance, intellect, honor, loyalty and joy.
Green: Nature, environment, health, good luck, renewal,
fertility, service, generosity, and vigor/energy.
A blend of the two colours gives the brand logo its distinctive
strong, trusted and fresh personality.

Product ID A

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