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Metrixa 5 Examples of Strong Digital Marketing Campaigns .pdf



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Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

5 Examples of Strong Digital
Marketing Campaigns

1 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

There are more digital marketing channels to choose from than ever before, and
they all present their unique strengths and challenges. However, many brands
use all marketing channels to broadcast the same marketing message, which is
usually "buy my stuff!"
In this post, I will highlight some techniques and strategies used by brands who
have succeeded with specific marketing channels that you can take and apply to
your marketing campaigns.

Search Engine Marketing (PPC)
So many people consider PPC search engine marketing to be bland and dull,
especially when focusing on text ads. However, some brands have leveraged the
medium to deliver their message in an imaginative and engaging way.
This ad from Samsung is an excellent example of what can be achieved with a
combination of effective targeting and creative marketing.

2 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

(Source: http://www.inquisitr.com/2053630/awkward-samsung-ads-read-yourmind-say-you-want-a-galaxy-s6-not-an-iphone-6s/)

Facebook
Social media advertising doesn't have to be extreme to grab attention. This ad
from NatureBox was compelling due to a combination of simple factors that
anyone could repeat for their own business:


Fantastic image quality



A simple and clearly stated offer



Benefits/features included



Targeted to the right audience

3 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

(Source: http://storefrontsocial.com/blog/top-facebook-ads-work/)

Twitter
Twitter is all about the here-and-now, so the most engaging content needs to
have some time-sensitivity about it. Doubletree by Hilton achieved time-sensitivity
as well as creating intriguing interactions with its audience when they promoted
this tweet.

4 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

(Source: http://sproutsocial.com/insights/great-twitter-promoted-tweets/)

LinkedIn
Fruit of the loom, a retail clothing brand ran a campaign where they sent an offer
of free underwear & socks to individuals when their profile indicated they had a
new job.
The offer is a perfect match for the LinkedIn audience, and their clever use of
targeting, along with their witty ad creative resulted in a huge success for the
brand.

5 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

(Source: http://mashable.com/2013/10/14/creative-marketinglinkedin/#0e6EfjoguPqk)

Retargeting (remarketing)
GetResponse is an exceptional instance of using retargeting (or remarketing) to
reach customers. Rather than presenting users with the same ads again and
again, they used a series of ads that focused on the core features and benefits of
their software.
As with all successful retargeting campaigns, they also cap their frequency to
ensure that users don't feel 'stalked' by their ads.

6 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

(Source: http://www.bannersnack.com/blog/retargeting-ads-examples/)

From the examples above, you can see that success in all networks comes from
a combination of understanding the platform and audience, as well as crafting
engaging ads that make full use of the targeting options available.

7 | Page

Metrixa – Data Driven Digital
Marketing
329 Queensberry Street
North Melbourne
Victoria, 3051

What are some of your favourite examples of companies who have successfully
paired their content with the platforms?
Let me know on Twitter @nathan5ri

8 | Page


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