How to Build a 6 7 Figure Email Business .pdf
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How To Build a 6-7 Figure Email Marketing Business,
While Never Having to Sell Anything To Anyone!
I have been promoting CPA offers using email marketing for 15+ years. While over the years there have
been some slight changes to the way I do things. The basic strategies and underlying principles have
remained the same. This all comes 100% from personal experience and there is absolutely no theory
involved at all!
I heavily promote PPL (pay per lead) offers, this is because there is no credit card required. All a user
has to do is fill out a form to get paid. So conversion rates are typically much higher than those that
require a sale. Basically I generate leads.
I favor offers that have some financial positioning...have a make, get or save money angle to them. This
is what has overall worked the best for me. Also, they tend to have the greatest mass appeal (large/wide
audience), so the potential to produce high volume exists.
There are good offers that pay $20-$60 each (some higher depending on the vertical) that work well on a
front-end campaigns. I will run offers that pay less and even those that require a sale on the back-end,
after I'm at break-even or have a profit.
Key reasons to promote PPL offers...
1. PPL offers simply require a user to fill out a form to get paid. So they typically have a much higher
conversion rate, than offers that require a sale.
2. Offers that have a make, get or save money angle to them tend to have greater mass appeal, so the
potential to produce high volume exists.
3. There are many good paying offers ($20-$60 each) that exist and work well on front-end campaigns.
This is strong...as you will find this is often what you get paid for regular CPA offers that require a sale
and convert less.
When you combine these together, you should start to see that PPL offers have the potential to
generate a lot of revenue, if you have the ability to drive traffic to them.
For traffic, I acquire fresh/targeted data (email) where I know what the users are interested in and I know
there is a ppl offer that matches their interest. I also generate real-time co-reg that targets specific PPL
offers. I do work with some other forms of data, but the above is all that is really required.
If your not familiar with co-reg (co-registration), it's simply when someone is filling out a form and at
some point, they will be shown a list of offers and next to each offer is a check box. If the user wants to
receive more information on any of the offers, they just mark the check box for the offers(s) they are
interested in and they are emailed the information. Basically they are opting-in to my offer to receive
more information...which of course is about a ppl offer.
The reason why I acquire data is that I'm building assets that I then own forever and can market to over
and over at very low cost VS what most marketers do, which is to spend money on traffic that usually
just turns into one-time clicks and then never be able to market to those users again.
So all my advertising dollars goes into data, which then my ability to generate more and more traffic
grows with each new acquisition. This is key to being able to consistently produce high volume traffic
day after day after day.
In case anyone is wondering, all the data acquired, the users have granted permission to be contacted
by third parties. So this has nothing to do with spamming. However, there can be times when someone
didn't realize this or may have forgotten and could possibly complain. If this is something that you are
unable to accept or handle, then this isn't a business for you.
Key reasons why I acquire data...
1. Once acquired (one time cost), I then own it and can market to it over and over...basically forever.
Until someone unsubscribes.
2. With each acquisition my ability to generate more traffic grows. So it is possible to scale it into a
operation that produces high volume consistently.
3. Low cost to send / generate traffic. Sending email can be one of the lowest cost form of marketing
that you can do and why so many companies do it.
I hope that you can see the incredible power that acquiring data produces. If you don't, then this isn't a
business that is for you. At least not at this time.
When working with any new data source, I always get a small sample and test it. This way I have a
good idea of the quality and how long it will take to break-even before spending a bunch of money on
volume. From this, you will also have a good idea how much the data is worth and if necessary you can
use the results to negotiate the price. This greatly reduces the risk of wasting money on poor data.
Note: Anytime you purchase data, you need to have it cleaned using a reputable email hygiene service.
This will help to reduce the risks of known complainers, spam-traps, etc... existing in the data. The
reason why this can happen, is there are people and companies that believe that only double opt-in is
acceptable for marketing and anything less is spamming, They will even go so far as to deliberately get
on a list, so they can complain.
Cleaning data is not necessary with co-reg, as it is basically the same as generating opt-ins from a
When I acquire data, all I care about is breaking-even on the cost, this just goes back to the fact that I
now own the data. So it's not like once I break-even on the it, I'm going to suddenly stop sending it. So
turning a profit is pretty much inevitable and not a big concern. Also, the quicker you break-even, the
quicker you can reinvest the money back into more data.
Once I break-even or start turning a profit, I will also test to see how aggressive I can be with promoting
other offers. This is just a matter of watching your stats and backing off if anything starts to become
unacceptable. The more aggressive you can be, the higher your potential profit can be.
If you have read anything in the past regarding email marketing, you have probably read that it is
necessary to build a relationship with the list by sending quality content. This is not required when
sending to lead generation offers, as there is nothing for the users to purchase, so that trust that is built
by sending content and showing the users that you are an authority on the subject isn't needed. So not
having to come up with content all the time, makes it far easier of a business to run (less workload).
One last thing. If you have ever read that buying lists is bad, this could be for multiple reasons. The
biggest one being that someone read this and then assumed it to be true and then keeps repeating it.
Yet, they have never tried it. Next would be that someone did try it and just simply didn't know what they
were doing and purchased a list that was poor and was doomed from the start or they purchased a list
that just wasn't right for what they were trying to promote.
Key points regarding data to remember...
1. When acquiring data from a new source, always start with a small sample and test it to get an idea
how long it may take to break-even. This will reduce the risk of acquiring poor data.
2. Any data you purchase (excluding co-reg) needs to be cleaned by a reputable email hygiene service.
3. Getting to break-even on your cost is key, as profit will follow. Plus the quicker you can break-even,
the quicker you can reinvest in more data.
4. Once at break-even / profit, test to see how aggressive you can promote other offers. The more
aggressive you can be, the higher your potential profit can be.
5. Sending content isn't required, so this will greatly reduce the amount of work required and makes the
business much easier to run.
While there is more involved, this should provide you with a road map of how to get started. Over the
past 15 years, I have learned almost everything through trial and error. While this is by no means a get
rich quick process, it truly does work! Everyone that I know that is in the business and knows what they
are doing, does 6-7 figures. While that is a huge range, a lot comes down to how aggressively you scale
and your ability to effectively manage the infrastructure that comes with scaling.
If this is all new to you, one of the best peices of advice I can give you is to start out by generating coreg. It costs less to get started, you don't have worry about cleaning data and you can learn all the
basics of the business / marketing. Then when you are ready, you can move up to acquiring data, which
will make the entire process less overwheling, compared to trying to learn it all at once.
If you have any questions, you can contact me at firstname.lastname@example.org and I will try and answer
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