MARKETING SCRIPT ALI .pdf
Original filename: MARKETING SCRIPT ALI.pdf
Author: LIM PEY CHYI ALISSA
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Competitor analysis. We have chosen Bape, Stussy and Localism as these are the current
popular street wear stores in the market. Through analyzing the competitors, we will be able
to gain an accurate and deep understanding of the interests of our target audience.
For Facebook, Bape has 18,486 likes, Stussy has 31,976 and Localism has 844. For
Instagram, Bape has 12,700 followers, Stussy has 7,024, Localism has 5,169. For Twitter,
Bape has 905 followers, Stussy does not have twitter and Localism has 213 followers.
So in conclusion, localism has the smallest social presence as it has the least followers and
Bape is a globally well known Japanese brand.They have Facebook, Instagram, Twitter and
official website. Bape mainly uses its Instagram and Facebook to post photos about its new
collection along with the hashtag #sgbape. Besides, Bape rarely interact with its customers
through social media platforms.
Stussy is a well known American clothing brand. Similar to Bape, Stussy mainly uses its
social media accounts to post photos about its products along with the hashtag
#stussysingapore and the photos are not often shared by the users. Stussy also has it own
website and it rarely interacts with its customers through social media platforms.
Localism is a local streetwear brand and is currently one of the most popular brands in
Singapore. In addition, Localism also has its own website.. Besides, it also collaborates with
online influencers like Rachel Wong by posting photos of them wearing Localism shirts on
their social media accounts to promote Localism. Localism is also more interactive with its
customers by replying to their queries.
Social media marketing plan (FACEBOOK)
Photos: Both photos of models and customers wearing our tshirt with the
hashtag #DVSstreetwear will be posted.
Links: Due to the slightly varying content on our social media platforms, we will
list the links of our other social media platforms like Instagram and Weebly
under the ‘About’ section.
Questions: To understand our followers’ needs and wants, we will be posting
questions to gather feedback and opinions of our apparels.
Interactive Application: The poll function will be used so as to allow customer
to vote for their fav design for a period of time. The most popular design will be
selected and limited number of shirt will be opened up for pre-order to give a
sense of uniqueness.