Mondelez Oreo Direct .pdf
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SEE OUR LATEST NATIONAL
CAMPAIGN
THE BRIEF
UPD were excited to create two
towers for Mondelez - a
specific Coles unit, and a small
tower for Woolworths and
independent supermarkets.
The units featured dress-up kits
for various products.
Mondelez was interested in a
3D header, introducing some
theatre and engagement to the
display.
THE SOLUTION
UPD heroed the product by
creating a 3D layered
header that incorporated each
element on a separate layer,
and used pop-out adjuncts
to draw attention and create
shopper interruption and
interest.
THE RESULT
This was Mondelez Australia biggest activation of 2016, and
was rolled out to all Coles and Woolworths stores nationally, as
well as some independent supermarkets.
ONE COMPANY.
UNLIMITED SOLUTIONS.
E: sales@unlimitedpnd.com P: +852 39559879
XIAMEN, CHINA
No. 72 Xifu Road, Xike Industrial Zone
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