Making Continuous Mobile Application Delivery.pdf

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The Challenge

Put simply, Simplyhealth’s award-winning customer service levels were in
jeopardy for mobile users
By 2013, mobile traffic to the Simplyhealth website had increased
There was a need to keep user experience on mobile devices optimized
Mobile testing was becoming a bottleneck
Time was wasted with buying and managing mobile devices
Errors were found late in the agile development cycle
Device emulators in use were not reflecting real life UX
Apple and Android devices were behaving differently in some instances,
making cross-platform script development problematic
The Digital Marketing team was unable to verify customer experience due to
unavailability of mobile devices for testing

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