Yasmeena Brand Design .pdf

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Building the Core Brand Identity for
Yasmeena

Quintessentially lifestyle

CONTENTS
INTRODUCTION

1

THE LOGO

2

DESIGN RESEARCH

6

DESKTOP & MOBILE
DESIGN

10

APP DESIGN

18

PROMOTION DESIGN

21

Yasmeena Core Brand Identity

INTRODUCTION
Yasmeena is a crowd sourcing business that is specializes in beauty services for women,keeping mind their
daily busy schedules. The business will provide an exceptional SPA and MakeOver beauty services per their
convenience, without the need to leave their homes. In today’s world women are getting busier with not
only their responsibilities at home but at their work place as well.
Visiting salons or parlors can be quite a hassle and a time consuming task.Keeping this in mind we have
introduced ‘Yasmeena’, the quintessential lifestyle of an online business that helps women all around the
world to receive an exceptional and memorable beauty service at their doorstep. Women deserve luxury
services anytime and anywhere. Beauty serves as an important factor in the confidence of a woman.This
website will offer lifestyles and emotions of women by offering the best beauty services. The website will
also serve as a platform for women who have skills related to various beauty services that will be offered.
The business is targeting women, aged 25 to 50 all over Australia. Our goal id for these women to receive
an exceptional, yet sophisticated and memorable luxury makeover as well as beauty experience at their
doorstep.

Yasmeena Core Brand Identity

1

The Logo

Yasmeena Core Brand Identity

2

The Logo
Logo

Tagline

Symbol

Logo
Tagline
Symbol

Quintessentially lifestyle

The word Yasmeena means Jasmine flower. A flower represents ideas such as beauty, freshness which is
relevant to beauty as well. Keeping this mind, the flower symbol has been created.

Yasmeena Core Brand Identity

3

The Logo

Quintessentially lifestyle
Colour Palette

Yasmeena Light Grey

Yasmeena Dark Grey

Yasmeena Dark Peach Yasmeena Light Peach

Print

C:43 M:35 Y:35 K:1

C:69 M:63 Y:62 K:58 C:0 M:75 Y:52 K:0

C:0 M:24 Y:11 K:0

Web

#9A9A9A
R:154 G:154 B:154

#3f3f3f
R:51 G:51 B:51

#FACED4
R:250 G:206 B:212

#ff6666
R:255 G:102 B:102

Yasmeena Core Brand Identity

4

The Logo

Quintessentially lifestyle
Fonts
Logo

Tagline

Halo Handletter
Quintessentially Lifestyle

Yasmeena Core Brand Identity

5

Competitor Research
&
Analysis

Yasmeena Core Brand Identity

6

Mirror Image

“mirrorimagebeauty.co.uk”is a website for a Beauty and
Tanning Salon known as Mirror Image.
While there seems to be an existing colour theme for the
website, and an existing content hierarch as well,there are
several factors of the website’s design that can lead to it not
being popular with users and hence may not create an effective
impact for the Salon as well.
While the website follows a four colum grid structure,
we see that the website is very text heavy making it
less appealing and difficult to understand on a first
glance.
The images are small and do not show a strong and
trustful portfolio, that would make women want to
visit their salon.
The design and layout of the website is old fashioned
and not relevant.
The mobile wesbite is exactly the same as the dektop
version making it difficult for the users to read the
content, especially since it is very text heavy.
It is difficult for a mobile user to understand and
navigate through the website conveniently keeping in
mind the size of the mobile screen.
The design of the background image is too strong and
takes away the attention of the content on the web
pages.
The fonts are incosistent as you will find in the second
image. There is a mix of serif and sans serif fonts in
different sizes.

Yasmeena Core Brand Identity

7


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