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Santa Cruz Record Calendar of Events
Wednesday, May 11
• Small Business Brown Bag Series: Google
AdWords for Small Businesses 12–1 p.m. at
the Santa Cruz Central Library, 224 Church
St., Santa Cruz, in the upstairs meeting room.
Free. Pre-registration required. Visit www. for more information.

Thursday, May 12

Cruz. Join Mayor Cynthia Mathews, City Man- how they do it and why. Visit www.EventSanager Martin Bernal, and City Department Heads for tickets and more information.
for an update on City of Santa Cruz achievements, challenges and initiatives to strengthen Saturday, May 21
Santa Cruz as a place to do business. Visit www. • B asic Recordkeeping 9:30 a.m. – 12:30 p.m.
at Cabrillo College, Room 314, Aptos. Learn for more information.
the basics to understand your numbers, led
• Born for This with Chris Guillebeau 6:30 p.m. by Cathy Van Loon. Visit
at Verve Coffee Roasters, 104 Bronson, Suite for more information.
19, Santa Cruz. Chris’s new book, “Born for
This,” is all about how to find the work you Wednesday, May 25
were meant to do. Whether you love your • S anta Cruz Chamber of Commerce Networkjob, hate your job, are self-employed, or ing Mixer 5 – 7 p.m. at the Mission Inn, 2250
something entirely different, you’ll learn Mission Street, Santa Cruz. Mixers are a great
four specific strategies you can use to make place to network in a social atmosphere. Visit
major improvements in your life and work for more inforright away. Visit mation.
for tickets and more information.

• Aptos Chamber of Commerce May Breakfast
Meeting 7:30–9 a.m. at Best Western Seacliff
Inn, Aptos. Guest speaker Ellen Pirie, former Wednesday, May 18
second district supervisor, will discuss her • Aptos Chamber Golf Tournament Shotgun
adventures in the Peace Corps, “Out of Af- start at 1 p.m. at Seascape Golf Course, Aprica.” Enjoy breakfast from Best Western Sea- tos. Golfers dust off those clubs, business
cliff Inn and be sure to bring business cards owners enjoy a day team building, vendors
and promotional items so you can network enjoy a business day out on the green. The
with chamber and community members. Visit day includes entertainment on the course, for more information.
networking with other business professionals
in the area, lunch, snacks, drinks, prizes, and
Monday, May 16
ends with an award ceremony dinner. Visit
• Startup Grind Presents Sara Isenberg of for more information.
Santa Cruz Tech Beat 6 - 9 p.m. at Nextspace,
101 Cooper Street, Santa Cruz. Sara is the Thursday, May 19
Founder, Publisher, and Editor-in-Chief of • Pajaro Valley Chamber of Commerce’s May
Santa Cruz Tech Beat, the comprehensive go- Mixer 5–7 p.m. at the Watsonville Firehouse
to source for all things tech in Santa Cruz and Museum on the corner of Second and Rodrithe Monterey Bay region. News, Jobs, Events, guez Streets. Appetizers and wine on the outResources, and a Business Catalog. Startup door patio and self-guided tours through the
Grind is the largest independent startup Firehouse Museum.
community, actively educating, inspiring,
and connecting 215,000 founders in over 185 • Event Santa Cruz Brew: Part II 6–8:15 p.m. at
cities. Visit Verve Coffee Roasters, 104 Bronson, Suite 19,
reyCa for tickets and more information.
Santa Cruz. Hear from some of the top new
local breweries, including Humble Sea BrewTuesday, May 17
ery, Shanty Shack Brewing, East Cliff Brewing
• Santa Cruz State of the City Report 8:30–10 Company, and Elkhorn Slough Brewing Co. as
a.m. at Hotel Paradox, 611 Ocean Street, Santa they talk about who they are, what they do,

Wednesday, June 1

• SimpleSTEPS for Starting Your Business 12–9
p.m. at Simpkins Family Swim Center, Santa Cruz.
Presented by Santa Cruz County SCORE. Local entrepreneurs will get answers to their start-up business questions. This workshop presents a broad
overview of the topics that impact the success or
failure of new and early stage business including:
Startup Myths, Critical Success Factors, Structure,
Marketing, Insurance, Taxes, Record Keeping, Cash
Needs and Sources, Business Plans. Registration
suggested. $35. Visit
LocalWorkshops for more information.
• S anta Cruz New Tech MeetUp 6–8 p.m. Cruzio
and Ecology Action Green Building, 877 Cedar Street, Santa Cruz. Learn about hot new
technologies and mingle with 200+ fellow
entrepreneurs, investors, bloggers and tech
enthusiasts. Visit for more
The Calendar appears every other week.
To have your local business-related
event included, or to update your event,
please email the Santa Cruz Record at
may 10, 2016 · Santa Cruz Record · 3