AL~style guide hr 040316.pdf


Preview of PDF document al-style-guide-hr-040316.pdf

Page 1 2 3 4 5 6 7 8

Text preview


5. Our typefaces
Type
A consistent approach to type and typography will
ensure that all materials communicate with
clarity and consistency.

Din Pro Condensed Light
abcdefghijklmnopqrstuvwxyz0123456789

Primary typeface
Din Pro Condensed is used for all printed
communications. Din Pro offers a range weights
from Light through to Bold. Primarily used for
titles, headlines, quotes and occassional body
copy where space is limited

Secondary typeface
Din Pro should be used for body copy and is
available in weights from Light through to Bold in
roman and italic.

Din Pro Condensed Bold
abcdefghijklmnopqrstuvwxyz0123456789
Primary typefaces

Tertiary typeface
Arial is our standard typeface for all text
generated in internal computer applications –
letters, proposal documents, e-mailers etc.

Din Pro Light
abcdefghijklmnopqrstuvwxyz0123456789
Secondary typeface

Arial
abcdefghijklmnopqrstuvwxyz0123456789
Tertiary typeface