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eng kids pop press kit web .pdf



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PRESS KIT 2016

KIDS POP
POP Montreal is an international music festival celebrating its 15th edition from September 21st to the
25th, 2016. POP Montreal is a recognized multidisciplinary taste-making event, expanding its mission
through various components: Puces POP, Art POP, Film POP, Kids POP and the POP Symposium.

KIDS POP TEAM!

KIDS POP: IT’S WHERE TH E FUN IS AT

Gen Heistek
Kids POP Coordinator
kids@popmontreal.com

It has been said that POP Montreal is a festival where a few babies are conceived
every year. Well, not to take full credit for Montreal’s population renewal, but over
the last 15 years, a whole lot of families have started in and around our community.

Claire Bos
Marketing Director
claire@popmontreal.com

In light of that, Kids POP was born in 2008. Kids POP’s growth and importance in
the community has been purely organic. Its mission is to offer children accessible
bilingual activities that will challenge their imaginations and expand their creative
minds, and does so by organizing workshops, activities and lessons which provide
families with something original, fun and educational at the same time. Kids POP’s
clever programming gives kids a taste of their first music lesson, initiates artistic
projects, sensitizes them to environmental issues and even lets them shake it at
their first dance party!

Olivia Diamond
Director, Brand Partnerships
olivia@popmontreal.com

POP MONTREAL’S
PUBLICITY TEAM!
media@popmontreal.com

Over the course of the festival’s weekend, Kids POP offers various free activities
during the daytime catering to toddlers, children, families and the young at heart.
Due to its growing popularity, Kids POP is now organized twice a year, once in the
spring and again in the fall during the festival. Despite the increase in participation
levels, Kids POP promises to remain very community-centered.

Sonia Cesaratto (QC)
sonia@cesaratto.com
Jeff Kilgour (US)
jeff@thesyn.com

ABOUT THE COORDINATOR:
Genevieve Heistek is a mom, musician,
former radio-producer and vintage store
owner living in Montreal. She plays viola
in her band HangedUp and many other
groups. When she’s not playing music
or knee-deep in vintage clothing, she is
always looking for new ways to get kids
thinking, making, and creating.

POP Montreal International Music Festival — September 21-25, 2016
5585 Avenue du Parc — Montreal, Quebec — H2V 4H2 — (514) 842-1919 — F (514) 664-1063

2

PRESS KIT 2016

WHAT PEOPLE ARE SAYING ABOUT US...
« A cool, creative part of their festival »
Bandmark

« [Les enfants] peuvent se dégourdir les jambes, faire
du bricolage et même suivre des cours de yoga »
Elle Qc

“Kids Pop is a totally fun, free, community-orientated
affair”
CultMTL

“Explores the budding creativity in every child.”
About.com

« Kids POP développe la créativité de vos têtes
blondes. »
Pat White

« La panoplie d’activités amusantes, créatives et
GRATUITES »
CIBL

POP Montreal International Music Festival — September 21-25, 2016
5585 Avenue du Parc — Montreal, Quebec — H2V 4H2 — (514) 842-1919 — F (514) 664-1063

3

PRESS KIT 2016

IMPORTANT POINTS
MISSION:

KIDS POP STUFF:

Created in 2008, Kids POP was inspired by the need to
offer FREE and accessible daytime activities to young
families. Taking place over 2 days, Kids POP organizes
a dozen activities and receives over 100 families each
edition

Kids POP activities are FREE and happen during the afternoon. They offer:
- Creative Workshops
- Music Lessons
- Concerts
- Much more!!

EVENTS
2015

2014

2013

2012

2011

Attendance

58,298

56,120

54,462

56,332

52,517+

Shows & Events

271

237

239

235

232

% of free events

53%

51%

43%

43%

52%

Venues

55

56

48

57

54

2015

2014

2013

2012

2011

Music Artists

442

448

434

410

371

Non-Music Artists

235

147

146

188

219

Staff & Crew

190

187

180

147

125

Volunteers

400

400

390

383

375

PARTICIPANTS

PRESS COVERAGE
M EDIA PROVENANCE
Local (Québec): 88%
National: 5%
International: 7%

POP Montreal International Music Festival — September 21-25, 2016
5585 Avenue du Parc — Montreal, Quebec — H2V 4H2 — (514) 842-1919 — F (514) 664-1063

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