YesYesWhyNot Illustration&Artwares .pdf
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Yes yes, why not? believes in one thing: its name.
We are a consortium of creative minds (illustrators,
designers, writers, mad caps, noisy cats et al) –
humble folk committed to the ‘lost art of having fun’
and spreading some, while at it.
…when we began…
Yes yes, why not? began as a team of two.
Its fundamentals were simple: don’t be predictable,
don’t be scared, stick to your gut, keep your head high
and your feet grounded. Its journey through the
advertising jungle saw never-seen-before partnerships
with several national & international brands.
WHAT IS YES YES, WHY NOT?
Yes yes, why not? is a multidisciplinary design
studio that specializes in design across platforms,
media, genres, and industries.
Our area of expertise includes: Communication
Design, Brand Architecture & Brand Design,
Product Design, Space & Environment Design,
Upcycled, Customized & Commissioned Art et al.
So what does one do after 10 years in the industry?
Well if you’re Yes yes, why not? you’ll end up doing
something you never have.
Yes yes, why not? is arguably India’s first
“Finishing School for Creative Professionals”, and
a “Consortium of Emerging Indian Artists” who
specialize in creating customized illustration,
“upcycling” and marketing its very own range of
An incessant exporter of emerging Indian art,
Yes yes, why not? has, in the past, undertaken
commissioned illustration projects for corporations
like PepsiCo and National Geographic Traveller, and
recently exhibited the creations of its young artist in
Surface Design and
Title: The Booby Trap (inspired by the nipple-ring-look-alike-drawer-handle)
Product: Upcycled Art : Jewelry Box
Title: “Buggles” - The Bartender | Product: Upcycled Art : Wine Case