Sports Fans Infographic .pdf

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S P O R T S FA N S S T U DY
RESPONDENTS ARE HEAVY COMMUTERS A14+ WHO DRIVE 100+ MILES
OR TAKE RAIL/SUBWAY 3+ TIMES DURING AN AVERAGE WEEK.

FOOTBALL SEASON

71% OF PEOPLE
FOOTBALL
96%

52%

34%

39% ATTEND GAMES WHENEVER POSSIBLE
97% TRAVEL VIA CAR TO GAME
32% TAKE PUBLIC
TRANSPORTATION TO GAME
60% TAILGATE BEFORE THE GAME

WATCH ON TV

TVS NOT IN THEIR OWN HOME

24%

PLAY FANTASY FOOTBALL
64% PLAY ON YAHOO FANTASY
53% PLAY ON ESPN FANTASY

WATCH AT A RESTAURANT OR BAR

57% STREAM GAME
THROUGH WEBSITE/APP
OR CHECK SCORES ONLINE

69% CHECK THE GAME’S
SCORE VIA WEBSITE OR APP
WHILE ON-THE-GO
68% VIA ESPN SPORTS CENTER
51% VIA NFL NETWORK
36% VIA WATCHESPN
33% VIA NFL MOBILE

MUST-HAVE FOOD/BEVERAGE WHILE LISTENING TO/WATCHING GAME
OTHER NON-ALCOHOLIC DRINKS 31%
SODA 65%
REG/LIGHT BEERS* 65%

WINGS 45%

PIZZA 44%
CHIPS/PRETZELS 62%

HOMEMADE OR FROZEN SNACK FOODS 49%

33% ORDER FROM FOOD DELIVERY SERVICE WEBSITES/APPS
SEASONAL/CRAFT BEERS* 28%
OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA BASED ON SERVEY RESULTS FROM 427 RESPONDENTS’
AGE 14 OR OLDER DURING DECEMBER 2014. REPODENTS ARE HEAVY COMMUTERS A14+ WHO DRIVE 100+ MILES OR TAKE RAIL/SUBWAY 3+ TIMES DURING AN AVERAGE WEEK.
*BASED ON RESPONDENTS AGE 21 OR OLDER.

S P O R T S FA N S S T U DY
RESPONDENTS ARE HEAVY COMMUTERS A14+ WHO DRIVE 100+ MILES
OR TAKE RAIL/SUBWAY 3+ TIMES DURING AN AVERAGE WEEK.

MARCH MADNESS

50% ARE EXCITED FOR NCAA MARCH MADNESS
42% WILL FOLLOW TOURNAMENT ONLINE
OR STREAM THROUGH WEBSITE/APP
65% WILL CREATE THEIR OWN TOURNAMENT BRACKET
ESPN TOURNAMENT CHALLENGE 30%
CBS SPORTS BRACKET MANAGER 28%
NCAA BRACKET CHALLENGE 24%
BASEBALL SEASON

37%

HAVE BOUGHT/PLAN TO BUY TICKETS TO AN
UPCOMING 2015 MLB BASEBALL GAME
45% VIA TICKETMASTER.COM
42% AT TICKET STADIUM OFFICE
37% VIA MLB.COM/OFFICIAL TEAM’S WEBSITE
35% VIA ONLINE TICKET MARKETPLACE
(E.G., STUBHUB)

85% TRAVEL BY CAR
33% BY PUBLIC
TRANSPORTATION

SPORTS MEMORABILIA

60% PURCHASE SPORTS TEAM MEMORABILIA
50% AT SPORTS AUTHORITY
42% AT DICKS SPORTING GOOD
32% AT DEPARTMENT STORES
29% AT OFFICIAL TEAM’S STORE
28% AT MODELLS SPORTING GOODS

OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA BASED ON SERVEY RESULTS FROM 427 RESPONDENTS’
AGE 14 OR OLDER DURING DECEMBER 2014. REPODENTS ARE HEAVY COMMUTERS A14+ WHO DRIVE 100+ MILES OR TAKE RAIL/SUBWAY 3+ TIMES DURING AN AVERAGE WEEK.
*BASED ON RESPONDENTS AGE 21 OR OLDER.


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