ACC 561 Week 2 Individual Ratio Analysis Assignment .pdf
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ACC 561 Week 2 Individual Ratio Analysis
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Please go to Yahoo Finance (finance.yahoo.com).
Under the "Quote Lookup" please search for Kellogg Company.
On the left bar you will be able to access the Income Statement and Balance Sheet for the
Calculate the current ratio, profit margin and debt/equity ratio. Explain your
interpretation of each.
Prepare a 500-word paper that responds to the following questions (please use a question /
1. Has the profit increased or decreased from 2012 to 2013 and by how much?
2. What is the percentage increase or decrease in selling general and administrative
3. What is the percentage increase or decrease in net income?
4. Based on your answers above, what conclusion can you draw regarding the firm's
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