AutoAdDynamics presentation ver5 (PDF)

AutoAdDynamics
SEM ACCELERATION

Dynamic SEM ad campaigns
for the next generation dealership.

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The Dealership Challenge
• Dealerships carry large inventories of vehicles
‣ Vehicles constantly coming in and out of stock
‣ Many used vehicle brands to consider
‣ New model lines and years to introduce

• How can dealers manage so many ads for so many vehicles?

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The Consumer Challenge
• Current SEM solutions leave consumers with less options
• Typical dynamic campaigns provide poor ad copy
‣ Low ad engagement
‣ Low sense of urgency for consumers

• How can consumers determine availability through search?
• How can dealers create a sense of urgency to produce more clicks?

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BTP Digital Group’s 

Auto Ad Dynamics
• Process dealership inventory feeds multiple times

• Dynamically create ad groups based on grouped vehicles

• Create urgency based on vehicle availability
‣ “Large Selection to Choose From!”
‣ “Only a Few Left in Stock!”

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Used Vehicle Examples
Search examples

Ad examples
Used Hondas For Sale

Ad www.dgdg.com/Pre-Owned

37 Used Hondas to Choose From.
Prices As Low As $10,000. Call Now!
Pre-Owned Vehicles
Vehicles Under $10,000
Certified Pre-Owned
Vehicle Specials

Used Honda Civics

Ad www.dgdg.com/Pre-Owned

14 Used Honda Civics in Stock.
Prices As Low As $11,244. Call Now!
745 Capitol Expressway Auto Mall, San Jose, CA

Used 2012 Honda Civics

Ad www.dgdg.com/Pre-Owned

(866)577-4788

Only 3 Left! Starting at $12,200.
Call Now to Schedule a Test Drive.

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New Vehicle Examples
Search examples

Ad examples
New Chevrolet Corvette

Ad CapitolChevySJ.com/Corvette

12 Corvettes to Choose From.
Get a Quote Online or Call Today!
All New Inventory
Pre-Owned Vehicles
Vehicle Specials
Certified Pre-Owned

2015 Chevrolet Corvette

Ad CapitolChevySJ.com/Corvette

Only 2 Left in Stock!
Call or Visit Us Online Today!
745 Capitol Expressway Auto Mall, San Jose, CA

Chevrolet Corvette Z06

Ad CapitolChevySJ.com/Corvette

(866)577-4788

Only 3 Z06 Left to Chose From!
Call Now to Schedule a Test Drive.

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BTP Digital Group’s Auto Ad Dynamics
will drive your company to the next level of success!
• No more throwing money away guessing on ineffective keywords

• Quickly & accurately bring to market every vehicle in your inventory

• Build customer trust by not wasting their time with outdated ads

• Cycle through inventory more effectively reducing overall marketing costs



Let us show you how we can dynamically change

the way you market vehicles online today!

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Questions?
Nathan Hollenbeck
Digital Development Director
BTP Digital Group

Cell (408) 242-7552
Nathan.Hollenbeck@btpdigital.com
http://www.btpdigitalgroup.com

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