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AutoAdDynamics
SEM ACCELERATION
Dynamic SEM ad campaigns
for the next generation dealership.
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The Dealership Challenge
• Dealerships carry large inventories of vehicles
‣ Vehicles constantly coming in and out of stock
‣ Many used vehicle brands to consider
‣ New model lines and years to introduce
• How can dealers manage so many ads for so many vehicles?
AutoAdDynamics
SEM ACCELERATION
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The Consumer Challenge
• Current SEM solutions leave consumers with less options
• Typical dynamic campaigns provide poor ad copy
‣ Low ad engagement
‣ Low sense of urgency for consumers
• How can consumers determine availability through search?
• How can dealers create a sense of urgency to produce more clicks?
AutoAdDynamics
SEM ACCELERATION
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BTP Digital Group’s
Auto Ad Dynamics
• Process dealership inventory feeds multiple times
• Dynamically create ad groups based on grouped vehicles
• Create urgency based on vehicle availability
‣ “Large Selection to Choose From!”
‣ “Only a Few Left in Stock!”
AutoAdDynamics
SEM ACCELERATION
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Used Vehicle Examples
Search examples
Ad examples
Used Hondas For Sale
Ad www.dgdg.com/Pre-Owned
37 Used Hondas to Choose From.
Prices As Low As $10,000. Call Now!
Pre-Owned Vehicles
Vehicles Under $10,000
Certified Pre-Owned
Vehicle Specials
Used Honda Civics
Ad www.dgdg.com/Pre-Owned
14 Used Honda Civics in Stock.
Prices As Low As $11,244. Call Now!
745 Capitol Expressway Auto Mall, San Jose, CA
Used 2012 Honda Civics
Ad www.dgdg.com/Pre-Owned
(866)577-4788
Only 3 Left! Starting at $12,200.
Call Now to Schedule a Test Drive.
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New Vehicle Examples
Search examples
Ad examples
New Chevrolet Corvette
Ad CapitolChevySJ.com/Corvette
12 Corvettes to Choose From.
Get a Quote Online or Call Today!
All New Inventory
Pre-Owned Vehicles
Vehicle Specials
Certified Pre-Owned
2015 Chevrolet Corvette
Ad CapitolChevySJ.com/Corvette
Only 2 Left in Stock!
Call or Visit Us Online Today!
745 Capitol Expressway Auto Mall, San Jose, CA
Chevrolet Corvette Z06
Ad CapitolChevySJ.com/Corvette
(866)577-4788
Only 3 Z06 Left to Chose From!
Call Now to Schedule a Test Drive.
AutoAdDynamics
SEM ACCELERATION
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BTP Digital Group’s Auto Ad Dynamics
will drive your company to the next level of success!
• No more throwing money away guessing on ineffective keywords
• Quickly & accurately bring to market every vehicle in your inventory
• Build customer trust by not wasting their time with outdated ads
• Cycle through inventory more effectively reducing overall marketing costs
Let us show you how we can dynamically change
the way you market vehicles online today!
AutoAdDynamics
SEM ACCELERATION
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Questions?
Nathan Hollenbeck
Digital Development Director
BTP Digital Group
Cell (408) 242-7552
Nathan.Hollenbeck@btpdigital.com
http://www.btpdigitalgroup.com
AutoAdDynamics
SEM ACCELERATION
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