Branding Your Culture .pdf
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Branding Your Culture
Wednesday, September 14, 2016
10:00 AM PDT | 1:00 PM EDT
Richard Mills provides proven methods to focus on the most important part of your company - your culture.
What the marketplace perceives of an organization is usually the products it produces or services that it
provides. The outward image of the company is its brand. This is not bad but it is a shortcoming of what is
completely "behind the veil". Currently, a vast majority of brand loyalty the link to a company and its culture
and not just the product or service. It is the ability to leverage this loyalty and culture that will provide market
strength and grow when it would otherwise not occur. So if the brand, which focuses outward, could reflect
the culture, which ultimately drives everything inward - what would that look like? Many companies have that
solid connection and we know who they are. But how can you bring the same linkage to your company? How
can you better reach your target market if your culture was widely known and admired? Overall merger of
brand and culture can bring alignment to organizations from a startup venture all the way up to a Fortune 500
Areas Covered in the Session:
Components of Brand:
¡ Intellectual property
¡ Distribution and logistics
Components of Culture
¡ Mission and Vision
¡ Decision making processes
¡ The "Why"
The branding of culture
¡ Marketplace buy-in
¡ Customer loyalty
¡ Growth in adverse conditions.
Who will benefit:
Operations Managers and Directors
Engineering Managers and Directors
Sales Managers and Directors
Chief Human Resource Officers
HR Directors and Managers
Executive Team Members
Richard Mills CEO Coach, Vistage Chair
Richard Mills brings diverse executive experience from manufacturing, sales & marketing, operations,
leading multiple global locations; utilizing his backgrounds in government, venture capital, private equity,
private and public environments....more
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161 Mission Falls Lane, Suite 216, Fremont, CA 94539, USA.
Phone: +1-800-385-1627 or
Fax your PO to: 302-288-6884
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