RIO OLY INFOGRAPHIC V2 .pdf

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ANTICIPATING THE OLYMPICS
LONDON 2012 VS RIO 2016

NO

LY M

PIC

S

Analysis and comparison of conversations
around The Olympic Games in the build up to
London 2012 and Rio 2016 via public
social data (Twitter).

ON

LON
D

ABSO
L
LOVUE TELY

M
TEA

LOVLEOVE

ICS ICS

RS
HIS

TOR
Y

GB L
O
2012NDON

PICS

ICS

OLYM

LY M

ZIKA
SS

IA

ATH
L

OLYMP

6

27%

POOR ANCE
M
R
E
P FOR

PICS

ETES

RIO 2 016

RIO

RIO

S
PIC
LY M

NO

26%

BASIC
NEGATIVE

RIO 2016

O

IO
IN R
B
G
N
SSIO
E
C
E
R

201

2
201

DISAPPOINTING

OLYMGPOIC
LO

SAYING

O

N

OLYMPICS
IN RIO
BASIC
NEGATIVE

D
ON

LOND
O

N
ISIO
DEC
TES
ATHLE
CHEATS

L

GAME

F
O L YU C K I
MPI N G
CS

40%

SPORT

RS

RU

MP

OLY

33%

ED
AL

AMA
TEU

NG

ES
MAK
BBC
SHOW

AM

O

IN

ON
D
N
O
L

ICS

BASIC
NEUTRAL

RIO

G

ES

MAK

BASIC
NEUTRAL

T

EMEN

V
ACHIE

GOLFE

N

LO N D O
CS
OR
T

LDN
2012

THIN

HING

GETT

2

33%

ES

GAM

P
LYMP
A
R
PA ALYM
PAR

TEAM GB
TEAM GB

RUSSIA

VE
LO

G

W

LO N
20

OD
GO

SP

OOD

WRONG
1
LDN 20

41%

O

DON
LONYMPICS
L

KI

A N N OY I N G

AT C

LONDON

OLYM
OLYMPICS
PIC S

BASIC
POSITIVE

RIO 2016

NG

BASIC
POSITIVE

ON

D
LON

RIO 2016

ICS
OLYMP

STAR
T

G

130%
TOTAL POSTS VOLUME

NG

TIN

7,322%
TOTAL POSTS VOLUME

LONDON
RIO
2016

CHI
WAT

OIN

I
MP

L OV E

G
FUCKIN G
ANNOYIN

ING
COM NG
I
SAY

DIS
APP

2
OLY

GB

TOTAL POSTS

START
BBC
GAM
E

TEA M

TOTAL POSTS

LOVE
GOOD

DON12

TEAM
GB

2012
LDN

GO LD

PIC
OD

43,980

LOV E T HE
O LY M P I C S

D OD
GOO GO

GO

1
0
2
LONDON

3,566,933

CONGRATULATIONS

LOV I N

LOV E N G
LONDON WATCHI
OLYMPICS

G T H E O LY M

CK

G O O D LU

L
OLYDMN 2012
PICS

GETTI

GOOD
TEAM
GB

94
ALEY 19
TOM DINNING
W

LOV
E

RIO PICS
LYM

G

2012
LDN E
LOV

GOOD

N

ING
WATCH

S

SEEI

RIO 2016
NET SENTIMENT:
+6%

012 Y
IN 2 EMON
HT
NIG G CER
2
NIN
201
OPE

TEAM GB

G
HIN B
C
T
G
WA E A M
T

LONDON 2012
NET SENTIMENT:
+15%

U N T I L N O W , T H E R E I S A R E L A T I V E L Y L O W V O LC KUI NM E O F C H A T T E R
RIO
G
OLYMPICS. COMPARED TO THE OLYMPICS FOUR YEARS AGO, LONDON RECEIVED
AROUND 5-20 TIMES AS MANY CONVERSATIONS IN THE SAME TIME FRAME

ST
PO

LD

LO VE

TEAM

DON
LON2012

GO

LO N D O N

THERE WERE MORE THAN 3.5 MILLION CONVERSATIONS
IN THE UK AROUND THE LONDON OLYMPICS 2012,
MOST OF PUBLIC DATA STEMMING FROM TWITTER

O
ND
O
A R O U N D LT H E

FU


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