PORTFOLIO 2016 YOOK .pdf

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©JONG HYUN YOOK

+10 82 2217 1850
brian.j.yook@gmail.com

JONG HYUN YOOK
PORTFOLIO
2016

DESIGN AND ARTWORK BETWEEN

2010 - 2016

©JONG HYUN YOOK

Content
FASHION/BRAND DIRECTING
15SS
15FW
1617FW

03
13
24

PRODUCT DESIGN
Dricycle

64

UX/UI DESIGN
WOLFMENT Inc.

72

ARCHITECTURE
Seneca Falls Museum
Antique Boat Museum
Fort Point Living - Apartment Complex
Children Education Facility
Music Library & Auditorium

83
85
95
102
105

02

©JONG HYUN YOOK

CO-FOUNDERS:

JONG HYUN YOOK
BRAND DIRECTOR

SU MIN PARK
CEO

DESIGN AREAS:

APPAREL DESIGN
BRAND DIRECTING
PRODUCT DEVELOPMENT
COLOR AND FABRIC DEVELOPMENT
PHOTOGRAPHY
MARKETING

BRAND:

BRAND DESCRIPTION:

CONCRETE JUNGLE SEOUL®

Concrete Jungle Seoul® is a South Korean ready-to-wear brand. It’s entire design
development and production process is executed locally in Seoul. The brand focuses
on designing and developing premium quality clothing fit in style and function for the
contemporary man and the next generation youth. Minimalism and Function are thought
to be the two basic principles for the design process. The result is simplicity, clean proportions,
distinct colors, new forms, and one-of-a-kind graphic print designs, in garments that are
comfortable to wear, durable, and functional. Concrete Jungle will consistently push forward
contemporary design principles and production capabilities to bring higher quality products
at democratic price ranges each season.

COMPANY:

CONCRETE JUNGLE®

WWW.CONCJUNGLESEOUL.COM
INSTAGRAM @CONCJUNGLE.SEOUL

Concrete Jungle® was founded in 2014 by Designer and Brand Director Jong Hyun Yook and CEO Su Min Park.
They have been close friends for over 10 years. Jong Hyun dropped out of Syracuse School of Architecture
in his fourth year and came to Seoul, South Korea where he began the development of his own design studio.
Albert is an imaginative and ambitious entrepreneur with a forward-minded business philosophy.
The two became partners in the development of a radically new fashion business taking full advantage
of the highest quality fabrics and production capabilities found in the fashion industry of Seoul.

03

15SS

SEASON 1

CONCRETE JUNGLE SEOUL®

©JONG HYUN YOOK

SEASON:

04

©JONG HYUN YOOK

CONCRETE JUNGLE SEOUL®

SEASON: 15SS

05

©JONG HYUN YOOK

CONCRETE JUNGLE SEOUL®

SEASON: 15SS

06

©JONG HYUN YOOK

CONCRETE JUNGLE SEOUL®

SEASON: 15SS

07

©JONG HYUN YOOK

CONCRETE JUNGLE SEOUL®

SEASON: 15SS

08

CONCRETE JUNGLE SEOUL®

SEASON: 15SS

©JONG HYUN YOOK

LARGE SCALE ART INSTALLATION - WAREHOUSE, 2015

09


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