StuartsSelfEvaluationWeek3 .pdf

File information


Original filename: StuartsSelfEvaluationWeek3.pdf
Title: Microsoft Word - StuartSelfEvaluationWeek3.docx

This PDF 1.3 document has been generated by Word / Mac OS X 10.11.3 Quartz PDFContext, and has been sent on pdf-archive.com on 22/08/2016 at 10:31, from IP address 172.56.x.x. The current document download page has been viewed 198 times.
File size: 199 KB (2 pages).
Privacy: public file


Download original PDF file


StuartsSelfEvaluationWeek3.pdf (PDF, 199 KB)


Share on social networks



Link to this file download page



Document preview


Stuart Henderson
Digital Storytelling and Branding
My Company’s Brand Story
Self-Evaluation
Week 3


Criteria

Emotional
Engagement

%

40

Fit with
brand
personality

20

Page
length/time
limits

10

Proper
Image Use &
Referencing

20

Spelling/gram
mar/mechani
cs

10

Superior
A
90-100

Above Avg
B
80-89

Story
Emotional
conveyed
element of the
the brand’s
brand is clear
attributes in
but could be
an
made stronger
emotionally
with
connecting
modifications
way
to story
Story
conveyed
was a strong
fit with the
_______
brand’s
overall
personality
Story met
time limits
_______
set forth in
instructions
All images
used are
properly
referenced
_______
on each
image slide &
at end of
presentation

Average
C
73-79

Below Avg/ Failing
D/F
72-0

Story conveys Story conveyed only
some
brand facts, such as
emotional
“about us” page info,
element but
but did not convey
connection
the emotion behind
with the brand
what the brand
is unclear.
offers

_______

Story conveyed did
not fit with the
brand’s overall
personality.

_______

Story exceeded page
length/time limits

_______

Presentation does
not include image
references or images
are not correctly
referenced

Two point deduction per error, up to five errors for a total of 10
points deducted

Stuart Henderson
Digital Storytelling and Branding
My Company’s Brand Story
Self-Evaluation
Week 3

Emotional Engagement:
The collective set of experiences I shared should be able to aid an audience to
better understand our company's real value to customers and society. Memories
are deeply emotional so we want consumers to remember our brand by being
reliable for them and creating unforgettable memories they can recall forever!
Fit with Brand Personality:
I believe our brand personality fits and is consistent because the attributes that
make up the individuals from our brand include all being inventive, sociable, and
passionate. Every single person at LAJ & Associates has the drive to succeed
then spread that success with others!
Time Limit:
Having time restrictions obviously doesn't help you to get every point across fully
however I did do a good job staying within the time limit!
Proper Referencing:
Yes, absolutely incorporated the correct resources from the beginning to the end!

Spelling/Grammar:
Yes, after proofreading a few times I used adequate spelling and grammar
throughout my entire presentation!



Document preview StuartsSelfEvaluationWeek3.pdf - page 1/2

Document preview StuartsSelfEvaluationWeek3.pdf - page 2/2

Related documents


stuartsselfevaluationweek3
monalisa chanakira mcvitie s campaign report
proposal to create a custom brandtag identity campaign
aqa prod3 markscheme 2012
bfa portfolio new almost all
faiztariq portfolio

Link to this page


Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..

Short link

Use the short link to share your document on Twitter or by text message (SMS)

HTML Code

Copy the following HTML code to share your document on a Website or Blog

QR Code

QR Code link to PDF file StuartsSelfEvaluationWeek3.pdf