ProcessBook .pdf

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Allyson Preble


Idea ____________________________04

Inspiration _____________________06
Research ______________________10
Process ________________________14
Final Product _________________41
Conclusion ____________________46
Citations ______________________47
Dedication ____________________48


Going into this project I knew two things: I love music and I judge a band
harshly based on their album artwork. I reflected on that and remembered a specific summer at warped tour. I was walking around when I
saw a poster for a band I had never heard of. The poster caught my eye
because it was a pale flowery
pattern and it said “For The Foxes” in harsh text. I went home and could not
get that poster out of my head. I remembered the band name and looked
them up and it turned out that I really liked their music. I was disappointed I didn’t go listen to them live, but I was mostly intrigued about why I
remembered that specific poster so vividly. I thought it was awesome that
subconsciously I had a feeling I was going to enjoy this band’s music even
though I never heard them, I just saw the poster.


This interest in album artwork translated into other avenues of my love for music. When
listening to Spotify, Pandora or other music platforms, I make a decision about the music
and whether or not I will give the band a chance based solely on how much I like or
dislike the album art.
I decided to investigate this further with my thesis through branding a band. I planned to
create a fake band and see if I could get the viewer to know what kind of music this band
played without actually playing the music for them. To do this I had a couple questions
that needed answers.
1. What is my band going to sound like?
2. What are my visuals going to consist of?
3. How are these visuals going to represent the band?



The first person I looked at for design inspiration was John Williamson.
He is a designer who focuses on branding and print design, specifically in
the music industry. He has a clear and unique style with his posters which
consists of hand written text and treated photography.
Personally, I am drawn to the way he uses limited colors in a drastic way
which catches the viewers eye.


I also looked at Tyler Wetta. All of Tyler’s posters have a distressed feel to them which is
heavily influenced by the bands he designs for.
I really like Tyler’s poster design for Twenty One Pilots’ Vessel Tour. This tour focused
heavily on the bands natural sounds which inspired Tyler to use simple imagery and color.
The lyrics in the songs in this tour are dark and emotional. The blue represents hope, red
represents personal battles and white represents one’s inner demons.


The last designer I looked at was Tucker Stosic. Tucker does a little bit of everything in
the design world including corporate designs, logos, and t-shirts and posters for different
bands. His style is clear: distressed and simple, made up of manipulated text and patterns.
He says a lot with simple colors, forms, type, and layout.
I was drawn to the overlaying patterns in the poster above which translate to the technological sounds in Twenty One Pilots’ Blurryface Tour. I enjoy how the dark colors and
distressed feel reflect the dark lyrics in the songs.


If you compare the artwork from Twenty One Pilot’s two tours you will notice a drastic
difference in how the visuals have changed (Compare Stosic’s Poster and Wetta’s Poster).
If you listen to their music you will hear that these changes reflect the new look. While
the music evolved, there is a common denominator of dark, emotional and almost
haunting lyrics. They went from simpler sounds and lots of ukulele to darker sounds
which rely heavily on technology. The major change between the visuals was the lack of
the color blue in the Blurryface tour. I found this to be really intriguing. I loved how this
band used so much symbolism in the creation of their visuals. The art is an extension of
the music. The two go hand in hand and rely on each other heavily.
As you will see, this idea influenced my thesis a lot.


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