PDF Archive

Easily share your PDF documents with your contacts, on the Web and Social Networks.

Share a file Manage my documents Convert Recover PDF Search Help Contact



ux capstone project 140904 .pdf


Original filename: ux-capstone-project-140904.pdf

This PDF 1.4 document has been generated by Adobe InDesign CC 2015 (Macintosh) / Adobe PDF Library 15.0, and has been sent on pdf-archive.com on 05/09/2016 at 08:56, from IP address 98.246.x.x. The current document download page has been viewed 232 times.
File size: 87 KB (2 pages).
Privacy: public file




Download original PDF file









Document preview


SOCIAL & POLITICAL ART HUB
FIELD STUDY
BY TATIANA FRAMBACH, FIELD RESEARCHER, TATIFRAMBACH@GMAIL.COM
STAKEHOLDERS: HAN
LAST UPDATED: 30 AUGUST 2016

Background

Goals

Methodology

The world is passing through a strong social
and political phase, where lots of good and bad
changes are going on at the same time. People,
especially youngsters that strongly believe and
aim for global changes, could use some help
on raising their voices on given social and
political topics. I plan on creating a hub where
this can happen. Creatives get the possibility
of having their work exposed to the world, and
spreading out their messages. Everyone else
gets the opportunity to express themselves
through these works created by the community.

Identify relevant social and political topics, what do people want
and need to talk about, and provide the right tools for them.

Research Questions

A research study will be held with around 25 participants. There
will be 3-5 interviews (either remote or in-person), and a survey
with at least 10 people. Each participant session will last around
20 minutes and will include a short briefing and an interview. The
survey will be hosted on Survey Monkey and will take around 7
minutes to be completed.

If there was a platform where you could find posters on various political
and social topics such as gay rights, feminism etc, what topics would you
like to see?

Participants

What other items would you like to see besides posters? Ex. bags, t-shirts,
pins, stickers etc.
Do you like the idea of having artworks representing your social and
political believes?
Would you pay for the artworks / items? If so, how much?
In case you are a creative, do you like the idea of sharing you artworks
for free, so other people can use and spread them around? If no, for how
much would you do that? Quick reminder: the more you charge, the less
amount of people will you reach.

SPRINGBOARD’S UX COURSE | CAPSTONE PROJECT

These are the primary characteristics of the study’s participants:
Age 18-35
Wants to live in a better world and is willing to do something to
achieve that
Expressed interest in expressing their believes

Schedule
Recruiting: Ago 30 - September 01
Study data: September 02-04
Results delivery: September 05

TATIANA FRAMBACH | SEPTEMBER 2016

RESEARCH PLAN PROJECT
In order to validade and get more insights on my
initial proposal, I’ve conducted some user research,
which consisted of 3 remote interviews and an
online survey with 15 correspondents.
Here is what I’ve got.
“ I like this project because it can increase people’s social awareness. It’s a longterm investment, like 30 years from now. I think it should be a place where you
propose to popularize images and more progressive ideas. We are talking about
the freeom of speech here. This platform can be a way of enhancing this talk about
changing the world. It empowers someone’s speech, as in social networks.”
MARCELO FONTANA

“ People have finally learned to socially express themselves. The crisis creates this
need to unite, to “leave the sofa”. I see a strong movement of streets occupation,
for example. I like the idea of this social-technological integration, it can strengthen
the movement.” MATHEUS
“ The more disseminated the better. Because when you have access to these
contents, people who are already engaged get a new way to propagate their ideas better than just facebook texts. And those who are not yet inserted in any of these
social movements can quickly get an idea of what they are. An image explains in a
few seconds why I need feminism, for example. We are a generation that wants to
be convinced with just a few words. So this facilitates the access to anyone. I
think it promotes the clarity of ideas.” BÁRBARA SPOHR

SPRINGBOARD’S UX COURSE | CAPSTONE PROJECT

These are the themes people
would like to see the most:

80%
75%
60%
47%

LGBT rights and anti-homophobia,
feminism, and black empowerment
human rights in general and “fora temer” *
weed and abortion legalization
sustainability

Besides posters, they would like
to have ecobags and stickers.
73%
46%
86%
60%
13%

ecobags
t-shirts
stickers
bottons
caps

And they find the project
idea relevant.

93%
93%

find it interessant the idea of having
free social posters available for download

70%

would pay for them, max $5

of the designers/ artists would
voluntarly create a poster

TATIANA FRAMBACH | SEPTEMBER 2016


ux-capstone-project-140904.pdf - page 1/2
ux-capstone-project-140904.pdf - page 2/2

Related documents


ux capstone project 140904
cfp marketing ethnographyconference2017
deep germany annual overview 2016 2017
310 1382 2 pb
september 12 2017
academic journal article on pol


Related keywords